Advertising & Marketing/Management

Bachelor of Business Administration (BBA)

This is a sample guide based on current degree requirements. Students should obtain a date-specific curriculum guide from the campus registrar or Academic office, based on when they entered their program of study at Northwood University.

Freshman Year

Fall Term 18 crs.
PSY 110 Introduction to College Studies 1 cr. 
MKT 208 Principles of Marketing 4 crs.
MTH 111 or 115 Intermediate Or College Algebra 4 crs.
ENG 115 Composition I  4 crs.
PHL 110 Philosophy of American Life & Business 4 crs.
MIS 104 Operating Systems  1 cr.

Winter Term 17 crs.
ADV 110 Introduction to Advertising 4 crs.
ECN 221 Principles of Microeconomics 4 crs.
MTH 115 or elective  College Algebra  4 crs.
MGT 230 Principles of Management 4 crs.
MIS 107 Word Processing  1 cr.

Spring Term 17 crs.
ADV 111 Copywriting/Copy Research 4 crs.
ENG 120 Composition II 4 crs.
ECN 222 Principles of Macroeconomics 4 crs.
MIS 105 Spreadsheet/Data Base Principles 4 crs.
MIS 109 Presentation Software 1 cr.

Sophomore Year

Fall Term 16 crs.
ADV 210 Advertising Research  4 crs.
ACC 241 Principles of Accounting I 4 crs.
ENG 260 Applied Communications 4 crs.
HIS 210 Foundations of the Modern World I  4 crs.

Winter Term 17 crs.
ADV 211 Advertising Media 4 crs.
ACC 242 Principles of Accounting II 4 crs.
HIS 215 Foundations of the Modern World II  4 crs.
SPC 205 Speech Communication 4 crs.
EXF  Executive Fitness Elective 1 cr.

Spring Term 16 crs.
ADV 115 Advertising Creative Process 4 crs.
ACC 243 Principles of Accounting III 4 crs.
NSC 210 Environmental Science 4 crs.
PSC 201 Intro. to American Government 4 crs.

Recommended
ADV 299 Internship Recommended 1-5 crs.

Junior Year

Fall Term 16 crs.
MKT elective (MKT 301, 450, 404 or 345) 4 crs.
FIN 301/321 Financial Management 4 crs.
PSY 250 Principles of Psychology or
SOC 250 Principles of Sociology 4 crs.
ECN 400 International Trade  4 crs.

Winter Term 17 crs.
MKT 330 Consumer Behavior 4 crs.
MTH 231 Statistics I  4 crs.
LAW 300 Business Law  I 4 crs.
PHL 301 Ethics 4 crs.
MGT 340 Employment Research & Plan 1 cr.

Spring Term 17 crs.
MKT 322 Advertising Management 4 crs. 
ADV 312 Advertising Campaigns 4 crs.
MGT 430 Mgt of Information Technologies 4 crs.
HUM  Humanities Elective 4 crs.
SPC 440 Employment Presentation Techniques 1 cr.

Senior Year

Fall Term 16 crs.
ADV 479 Current ADV Issues Seminar 4 crs.
ENG 401 Communication & Interpersonal Relations 4 crs.
MTH 334 Statistics II 4 crs.
NSC Elective 4 crs.

Winter Term 17 crs. 
MKT 423 Marketing Research 4 crs. 
MGT 403 International Management 4 crs.
ECN 401 Econ. of Public Policies 4 crs.
MGT 425 Organizational Behavior & Leadership 4 crs.
EXF  Executive Fitness Elective 1 cr.

Spring Term 16 crs. 
MKT 424 Marketing Management 4 crs. 
MGT 480 Strategic Planning 4 crs. 
ENG English Literature Elective  4 crs.
SOC 350 Cultural Anthropology 4 crs.

Total Credits for BBA 200-205 crs.