Heavy Duty Management Course Descriptions

HDM 110: Heavy Duty Management and Heavy Duty Vehicle Technology, 4 credits

A layman study of the various heavy duty truck systems that collectively construct the class 4-8 trucks.  Includes engine, transmission, and final drive systems, electrical, cooling, fuel and computer systems, suspension, and brake systems.  Emission systems for diesel engines will also be covered.

Goals and Objectives
By the end of this course, Northwood wants students to:

1. Understand the function of the diesel engine and identify major components from camshaft to crankshaft.
2. Know how super chargers and turbo chargers work with the diesel engine.  Identify key components.
3. Be able to track the cooking system from the radiator through the engine and return, identifying key components.
4. Identify the difference between the drum/shoe, disc/caliper braking systems and air brake systems.
5. Have a working knowledge of the transmission and drive train and name the major parts.
6. Investigate the various suspension systems from springs to torsion bars and from shocks to struts.

HDM 210: Heavy Duty Parts & Service Marketing, 4 credits

The functions of each step of Heavy Duty Aftermarket Parts and Service Marketing and interrelations of all segments from manufacturer to consumer are explored, including industry terminology, channels of distribution, financial implications and supply chain marketing techniques aftermarket trends. The management of Heavy Duty aftermarket manufacturing is also examined, including market planning, sales training, market research, branding, remanufacturing and manufacturer representative firms. Prerequisite: AAM 205

Goals and Objectives
By the end of this course, Northwood wants students to:

1. Understand the present industry makeup and structure.
2. Be exposed to the channels of distribution within the Heavy Duty aftermarket.
3. Understand the importance of programmed distribution as well as its functions and purpose.
4. Understand the relationship of the original equipment and the Heavy Duty aftermarket segments as applicable to the manufacturer.
5. Receive industry information including profiles and annual reports of leading Heavy Duty manufacturers.
6. Receive presentations from industry speakers relative to their specific companies.
7. Understand the financial implications of superior customer service.
8. Study the marketing techniques used by the Heavy Duty Supply Chain.