Automotive Marketing & Management

Now more than ever, the automotive industry is embracing compelling ideas from young leaders around the world - and our graduates are in high demand. In fact, we have more positions to fill than we do graduates of the program! Vehicles will never disappear, nor will the businesses that manage the operations.

A concentration in Automotive Marketing & Management focuses on the various aspects of the automotive marketing function including dealership advertising, finance and insurance, budgeting and forecasting, parts and service, and used car management. A computer simulation in which class members are challenged to rescue a troubled dealership is completed during the final semester. The curriculum is also designed to prepare you to compete in today's global marketplace by driving the importance of education, innovation, environmental stewardship, and responsible leadership. You'll experience onsite visits, hear lectures from top corporate leaders, network with our large pool of successful alumni, participate in internships, and more.

Experiential Learning At Its Best

Our Automotive Marketing & Management students are driven by great opportunities to excel both in and out of the classroom. Students in the program earn internships with companies well known in the automotive industry - Mopar, Hendrick Motorsports, AskPatty, at major auto shows, and more. If you're involved and motivated - you will succeed. The involvement opportunities are endless.

The Only Program Like It

In 1963, the National Automobile Dealers Association (N.A.D.A.) selected Northwood University as the college to develop the only collegiate degree program in Automotive Marketing & Management. In active cooperation with automobile firms, Northwood continues to prepare students for interesting and challenging careers in all aspects of automobile distribution, sales, and service. Northwood University is dedicated to preparing students for careers in the 23,000 new car dealerships that emerge each year. In addition to approximately 700,000 auto dealership jobs, there are numerous positions in the distribution and marketing departments of auto manufacturers and distributors.

Curriculum Guide

Contact Information

Dr. David G. Spaulding
Chair, Assoc. Professor