Advertising Concentration
Listen to what Brad Audet, EVP and Managing Director of Team Detroit, has to say about the Northwood Advertising Program.
The Advertising Concentration program offers a unique curriculum. The curriculum provides research, promotions, pricing, product development, and sales; along with the specific knowledge of Advertising (creative or research teams and/or account management) and provides the graduate with the skills necessary to direct, control, and supervise these functions.
Total Career Package
The Advertising Concentration covers the total career spectrum of advertising and creates professionals who are prepared for practical business. Northwood students are carefully trained as creative thinkers, analysts, and planners in advertising. Personally and professionally, students are guided toward productive work for advertisers, retailers, agencies, media sources, and production suppliers.
Media sales and media buying, art, photography, printing services, industrial marketing, and desktop publishing are among the subjects covered. Specialty courses include Copywriting, Layout and Production, and Advertising Principles. Courses in areas such as Law, Management, Accounting, Psychology, and Economics supplement the specialty courses.
Contact Information
Mr. Jack Allday
972.293.5478
Office: Hopkins Building
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