November 1, 2013

Enrollment Brainstorming Continues to Bear Fruit 

Following our System-Wide Update Meeting on October 8, Northwood University faculty and staff met to brainstorm on new enrollment strategies and tactics. Today, we’re pleased to report we’ve developed over 470 admissions/enrollment related initiatives and ideas which we are now in the process of reviewing and assessing. 

As communicated in our Weekly Message to you on October 18, these ideas were organized into two broad categories: 

  • Currently being implemented
  • Longer term – In the process of being implemented

Northwood’s Enrollment Leadership Team is assessing both what we are currently doing and what we are in the process of implementing, as well as reviewing some key new ideas which may be executed in the near future. The Team will complete its assessment and report back shortly, and we’ll then communicate their findings with you.

One of the ideas being implemented is to increase awareness of the enrollment process, the Northwood value proposition, and our enrollment strategy and marketing tools system wide. One example of how we are doing this will take place on Monday, November 18 on our Michigan campus when we’ll host informational sessions for Northwood faculty and staff, showcasing the various Admissions tools in place for utilizing our new traditional recruitment plan. In addition to speaking directly with our Marketing and Admissions personnel, faculty and staff will be able to review some of the key solutions we are using to bring more students to Northwood, including our new: 

  • High School Partnership Program
  • “Launching a New Business” Classroom Presentation
  • Family Field Visits Program

In addition, we assembled a multidisciplinary team from across the Northwood system responsible for reviewing the longer term recruitment ideas and proposals, both against our current enrollment strategy and their potential to positively impact it. As you can imagine, the longer term proposals require more resources and effort so the latter team’s review will be completed by the end of this calendar year, and here again we will update you accordingly.

On another positive note, we celebrated our Private Donor Scholarship Luncheon on our Michigan campus this past Wednesday with a number of donors and students. Efforts like these are not only a key part of our ongoing enrollment strategy to help fund and support student education, they also highlight the immeasurable impact we are having on countless lives as these same students graduate and go on to lead businesses and organizations around the globe.

Finally, we are saddened to tell you of the passing of one of our long-time associates, Belinda Hawley.  Belinda graduated from Northwood with her BBA in June 1991, earning Magna Cum Laude honors, and began as an employee of our University in September that same year. She worked enthusiastically for Northwood for over 20 years in our Marketing department and was known to many throughout the entire Northwood community. Belinda leaves behind two children, and many close friends. Please keep her family in your thoughts and prayers at this difficult time.


Keith A. Pretty, J.D.
President and CEO
Northwood University
4000 Whiting Drive
Midland, MI 48640