July 12, 2013

Magnifying Northwood University’s Place & Prominence

A key facet of growing awareness, understanding, and action around the Northwood University brand is marketing within affinity organizations and circles. Our participation in the 2013 Freedom Fest in Las Vegas is a prime example of how we are working strategically to expand the reach and influence of the Northwood value proposition.

As highlighted in our most recent System Update on June 28, our present and future success is directly tied to a number of core strategies and initiatives as outlined in the Northwood University Strategic Plan (NUSP). Among our many goals, objectives such as increased enrollment, completion of the Capital Campaign, new programs and curricula, and stronger employee and alumni engagement stand out. As vital as these strategies and initiatives are, they don’t make sense without—nor can they stand apart from—the core values, vision, and mission that define who we are. And who we are is a unique and leading business university founded on timeless principles that have paved the way for countless people. In short, we prize free people at work in a free society.

In that vein, it makes perfect sense for Northwood University to be a sponsoring participant for the 2013 Freedom Fest in Las Vegas, Nevada being held this week (July 10-13). Billed as “the world’s largest gathering of free minds,” Freedom Fest is produced by longtime Northwood University friend Mark Skousen and features presentations by a variety of nationally known authorities, including: John Stossel of Fox News;  #1 New York Times best-selling author Dinesh D’Souza; Chairman and CEO of Forbes and Editor-in-Chief of Forbes magazine Steve Forbes; former White House Economic Advisor Art Laffer; and former Northwood University professor Larry Reed, President of the Foundation for Economic Freedom.

Among this year’s presenters is our very own Dr. Timothy Nash who was invited to speak as part of a first-ever panel discussion on “Market Friendly Colleges and Universities.” In addition, members of our staff are on hand to meet, network with, and gather contact information from the 1,700 participants attending this year’s event. As you might expect, this is an incredible opportunity for us not only to increase our brand awareness but to help a growing number of people understand, and act on, those things that set us apart from other business schools.

“A journey of a thousand miles,” observed the Chinese philosopher Confucius, “begins with a single step.” While no one single effort or event is enough to succeed, it is ongoing efforts like this that are positioning us to magnify Northwood University’s place and prominence in the world of higher business education. 

Have a great weekend!


Keith A. Pretty, J.D.
President and CEO
Northwood University
4000 Whiting Drive
Midland, MI 48640