September 28, 2012

We are in a Marathon, Not a Sprint

As distance runners will confirm, running a smart race involves far more than the sprint that takes place close to the finish line. In fact, running a smart marathon entails a great deal more that takes place prior to the race itself:everything from pre-race training and nutrition to proper rest, eating right, rising early, and visualizing winning.

Guiding and growing Northwood University is no different, especially today. As we are all aware, lingering economic challenges and changing consumer demands and education dynamics continue to present new and different tests along our path—tests that will at times be stressful but ones that also present incredible opportunities to change, grow, and improve as long as we remain committed to our shared vision and the deliberate execution of our strategic plan.

How do we do this? In short—every step of the way.

Like the marathon runner, we must continue to implement and practice established improvement efforts daily in everything we do, including more and greater communication. By working smarter to find fresh and innovative ways to achieve more of the same, we can take these efforts to never-before-seen heights. Most importantly, we must practice excellence at every level of our Northwood engagement: as employees of ONE Northwood University; as members of individual departments; with respect to our own duties and responsibilities; and in supporting and promoting Northwood University outside our daily work, both individually and in partnership with others.

Today’s System Update will provide a needed and timely status on our progress to date. We will see much to like and take pride in as well as many opportunities for new direction and needed growth. But in each and every case, it must be something we respond to together. By working as ONE and building on the successes achieved to date, we can and will put Northwood University on a solid footing for decades to come.

Have a great weekend!


Keith A. Pretty, J.D.
President and CEO
Northwood University
4000 Whiting Drive
Midland, MI 48640