July 13, 2012

A television commercial from 2010 encouraged viewers to remember, “It’s not how you start, it’s how you finish. It’s not where you’re from, it’s where you’re at.”

Although the ad was for Nike, Inc.® products, it could easily serve as the promotional piece for the PEACE THROUGH BUSINESS® (PTB) program. For six years, Northwood University has been a proud partner with the Institute for Economic Empowerment of Women (IEEW) in providing women entrepreneurs from Rwanda and Afghanistan the knowledge and skills necessary for successfully managing their own businesses in their own countries.

Today marks the culmination of our 2012 PTB Business Boot Camp. Since its inception in 2007, over 400 women entrepreneurs from Rwanda and Afghanistan have completed the program, which involves in-country education in Afghanistan and Rwanda and a variety of programs here in the U.S., including Leadership Development, Business Boot Camp at our Texas campus, One-on-One or e-Mentoring, the International Women’s Economic Summit, and a graduation gala in Washington DC.

Following the two inaugural years on our Michigan campus, our Texas campus became the host site for the PTB Business Boot Camp. In addition to its proximity to IEEW’s headquarters in Oklahoma City, Oklahoma, our Texas campus is also perfectly situated in the Dallas/Fort Worth metroplex which offers a wide array of cultural immersion activities and events for our guests.

In keeping with our tradition, this year’s program, while similar to past offerings, featured new and exciting elements aimed at improving the program’s impact and reach, including: 

  • Guest presenters such as Marilyn Johnson, the recently retired Vice President of Market Development at IBM; and Dr. Terry Neese, our newest member of the Northwood University Board of Trustees, and Founder and CEO of IEEW
  • An opportunity for participants to meet and speak with leaders from AT&T
  • “Chamber Night Out” with the Cedar Hill Chamber of Commerce
  • An exclusive Knights “Crossing Over” ceremony for all the PEACE THROUGH BUSINESS® participants that will take place later tonight  

Looking back on our history, we are reminded of the countless women leaders who played a vital role in Northwood’s founding and who remain instrumental in our growth to this very day. As their examples illustrate, the combined power of the right ideas with the right people can positively change the world forever. By partnering to deliver programs like PEACE THROUGH BUSINESS®, Northwood University is ensuring women around the world will continue to play a crucial role as leaders in our global, free enterprise society.

Have a great weekend.


Keith A. Pretty, J.D.
President and CEO
Northwood University
4000 Whiting Drive
Midland, MI 48640