February 24, 2012

This past Tuesday’s edition of the Financial Times included an article entitled, “Education system ‘failing business and workforce.’” The article reports on the growing level of unemployment among the United Kingdom’s (UK) younger generations and the concern many British businesses have regarding the quality of business education in the UK.

Organizations such as Adecco, Deloitte, and Cisco maintain the gap between employer needs and college graduate skill sets is only getting bigger, in both “hard” and “soft” skills. Today’s graduates, according to the previously mentioned companies, are not only failing to meet minimal literary and math skills necessary for today’s business world, but many lack know-how when it comes to skills such as “personal presentation, attitude, communication, and team working.”

“As a nation we place insufficient value on the basic tools of employability, such as behaviour, attitude, and communication – in the classroom, the workplace and in the home,” states Adecco UK’s chief executive Peter Searle. “As a result, we fear a whole generation of potential workers will be deemed unemployable, and lost to UK businesses.”

To help ensure education in real-world skills becomes more of a priority, UK leaders in government, industry, and the department of education are scrambling to make certain even more generations of young people are not lost.

We at Northwood University can take pride in the fact we are providing exactly what businesses seek, and we—each and every member of the Northwood community—should be ready to share the good news about Northwood University with the world.

By combining a sound philosophy, a solid broad education, and cutting-edge business curricula with a wide variety of experiential learning opportunities and input from industry leaders such as our curriculum advisory boards, we are educating business-ready graduates who are able to step in and lead organizations across industries and markets on day one.

When we consider further the global nature of our footprint, the impact of this news ought to serve as inspiration and direction for future growth and action on our part. The world is demanding leadership, most especially business leadership. And we provide just that. As a leader in international education, we provide students the opportunity to complete BBA and MBA degrees—plus an extensive study abroad and exchange program—in several countries around the world.

The Financial Times article serves as a powerful reminder that our mission—“to develop the future leaders of a global, free-enterprise society”—is not only in tune with the times but is more relevant than ever.

Have a great weekend.


Keith A. Pretty, J.D.
President and CEO
Northwood University
4000 Whiting Drive
Midland, MI 48640
989.837.4203 (phone)