Northwood Alumnus, Jared Rowe, Named President,

Jared Rowe

Photo Source: LinkedIn

Northwood Alumnus, Jared Rowe, has been named president of®, the Internet's leading resource for car shoppers and sellers. Rowe succeeds Alan Smith, who is leaving AutoTrader to pursue personal interests.

Rowe previously served for two and a half years as president of Kelley Blue Book®, the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. While at the helm of Kelley Blue Book, Rowe led the business to deliver innovative solutions for both consumers and advertisers. Under his leadership, the company exceeded revenue, profit and traffic targets.

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Before joining Kelley Blue Book, Rowe served as vice president, product management for Prior to that he worked at FordDirect, where he was a founding member of the leadership team. Earlier in his career, he held management positions at Toyota and Autobytel, an automotive media and marketing services company. Rowe holds an MBA from the University of Michigan's Stephen M. Ross School of Business and an undergraduate degree in automotive marketing and management from Northwood University.

"I am thrilled to lead the incredibly talented team. An undisputed leader, plays a critical role in the automotive industry -- helping consumers quickly find their perfect vehicle," said Jared Rowe. "We are a valued partner for our advertisers, enabling them to showcase their offerings prominently and effectively."

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Related Pages: Automotive Marketing & Management, Aftermarket Management, Auto Show


Northwood University is committed to the most personal attention to prepare students for success in their careers and in their communities; it promotes critical thinking skills, personal effectiveness, and the importance of ethics, individual freedom and responsibility.

Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at two full-service, residential campuses located in southern Florida and mid-Michigan. Adult Degree Programs are available in seven states with many course delivery options including online. The DeVos Graduate School offers accelerated, evening and weekend programming in Michigan, Texas and Florida. The Alden B. Dow Center for Creativity and Enterprise provides system-wide expertise in family enterprise, entrepreneurship, creativity and innovation, and new business development. International education is offered through study abroad and in Program Centers in China (Changchun and Wuxi), Malaysia and Sri Lanka.