Hospitality Management Professor Shares Tips for Long-Term Industry Success

Professor JB Ward shares expertise with Ashley Porter of The List.

JB Ward, who recently joined Northwood University Florida as Assistant Professor and Hospitality Management Department Chair, shared insight with Ashley Porter of the nationally broadcast television show called “The List” regarding business strategies required for long-term stability and success.

With the story highlighting the cupcake fad and the nationally publicized financial challenges of Crumb’s Bake Shop, Ward emphasized the importance of advanced market research, diversifying product lines, the establishment of far reaching delivery systems, and more.

An August, 2014 candidate for a Texas Tech University Ph.D. in Hospitality Administration, Ward holds bachelor and master degrees in Restaurant, Hotel and Institutional Management from the same institution.  He has taught for Texas Tech, the American Public University system and Odessa College. He also has over 25 years of service and management experience in the hospitality industry.

Developed by E. W. Scripps after two years of intensive research, The List is a television news magazine that finds the intersection between the news of the day and pop culture on a nightly basis. Airing in seven national markets, its evaluation of the day’s headlines in sometimes unexpected and humorous ways differentiates it from traditional news and entertainment shows. To view the segment, please visit:


Northwood University is committed to the most personal attention to prepare students for success in their careers and in their communities; it promotes critical thinking skills, personal effectiveness, and the importance of ethics, individual freedom and responsibility.

Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at two full-service, residential campuses located in southern Florida and mid-Michigan. Adult Degree Programs are available in seven states with many course delivery options including online. The DeVos Graduate School offers accelerated, evening and weekend programming in Michigan, Texas and Florida. The Alden B. Dow Center for Creativity and Enterprise provides system-wide expertise in family enterprise, entrepreneurship, creativity and innovation, and new business development. International education is offered through study abroad and in Program Centers in China (Changchun and Wuxi), Malaysia and Sri Lanka.