University of the Aftermarket Educates New Professionals at Annual Seminar

Annual program created for new aftermarket professionals in all market segments

Midland, MI, June 17, 2014 – The University of the Aftermarket hosted 50 motor vehicle aftermarket professionals at its annual “Aftermarket 101” program in Southfield, Michigan, June 10-11.

Specifically created for new employees in the automotive or heavy-duty aftermarket, the Aftermarket 101 program seeks to provide participants with a better understanding of the industry, its structure and trends. Program attendees were all relatively new to the aftermarket industry, with tenure averaging less than six months.

The annual program was offered in partnership with the Auto Care Association. The classroom portion of the day-and-a-half program was held at Federal Mogul Motorparts headquarters, while the warehouse tour was hosted by ADN member United Automotive Supply in Warren, Michigan.

Instructors, who averaged 25 years of experience in the industry, touched on a wide range of topics, including channels of distribution, industry jargon, major trends, legislative issues, industry history, customer challenges, telematics and the global aftermarket. The warehouse tour exposed participants to the realities of a traditional warehouse distribution setting, with United Auto Supply management discussing their challenges and opportunities in a rapidly changing distribution landscape.

Participants received 1.2 credits toward completion of their Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) designations. The next Aftermarket 101 program will be held in the early summer of 2015.

For more information about Leadership 2.0, contact Brian Cruickshank, Director, University of the Aftermarket, Northwood University at: 989.430.7774 or brianc@northwood.edu.


ABOUT NORTHWOOD UNIVERSITY

Northwood University is committed to the most personal attention to prepare students for success in their careers and in their communities; it promotes critical thinking skills, personal effectiveness, and the importance of ethics, individual freedom and responsibility.

Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at two full-service, residential campuses located in southern Florida and mid-Michigan. Adult Degree Programs are available in seven states with many course delivery options including online. The DeVos Graduate School offers accelerated, evening and weekend programming in Michigan, Texas and Florida. The Alden B. Dow Center for Creativity and Enterprise provides system-wide expertise in family enterprise, entrepreneurship, creativity and innovation, and new business development. International education is offered through study abroad and in Program Centers in China (Changchun and Wuxi), Malaysia and Sri Lanka.