Michelle Srbinovich, the co-general manager at WDET 101.9 FM, stands inside the station's massive record collection.
Photo Source: Crain's Detroit Business
Michelle Srbinovich, Northwood Alumna, has been named one of Crain's Detroit Business "Twenty in their 20's" for 2014. The list highlights rising business leaders and Northwood is proud to see Michelle rising to the top.
Michelle Srbinovich has put WDET 101.9 FM's digital fundraising and marketing efforts into hyperdrive since joining the Wayne State University public radio station in December 2009.
Her efforts over the past four years have earned her promotions, and in August, she was named the station's interim co-general manager along with talk show host Craig Fahle.
Srbinovich manages the station's revenue-driving activities and day-to-day business operations. And she is taking over at a good time: individual giving increased 55 percent, to $1.4 million, from 2009 to 2013.
Web-based donations are also on the rise – comprising 60 percent of gifts during on-air fundraisers – and WDET's new mobile app is drawing in new members.
When Srbinovich arrived, WDET was still in the infancy of online campaigning. "We didn't have an actual strategy for online fundraising," she said.
She crafted that strategy, which involved overhauling WDET.com, developing a new app and retooling traditional methods, such as direct mail, to be more cost effective.
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