Northwood Alumna, Michelle Srbinovich, Featured in Crain's Twenty in their 20's

Michelle Srbinovich, the co-general manager at WDET 101.9 FM, stands inside the station's massive record collection.

Photo Source: Crain's Detroit Business

Michelle Srbinovich, Northwood Alumna, has been named one of Crain's Detroit Business "Twenty in their 20's" for 2014. The list highlights rising business leaders and Northwood is proud to see Michelle rising to the top.

See the full article on Crain's Detroit Business (

Michelle Srbinovich has put WDET 101.9 FM's digital fundraising and marketing efforts into hyperdrive since joining the Wayne State University public radio station in December 2009.

Her efforts over the past four years have earned her promotions, and in August, she was named the station's interim co-general manager along with talk show host Craig Fahle.

Srbinovich manages the station's revenue-driving activities and day-to-day business operations. And she is taking over at a good time: individual giving increased 55 percent, to $1.4 million, from 2009 to 2013.

Web-based donations are also on the rise – comprising 60 percent of gifts during on-air fundraisers – and WDET's new mobile app is drawing in new members.

When Srbinovich arrived, WDET was still in the infancy of online campaigning. "We didn't have an actual strategy for online fundraising," she said.

She crafted that strategy, which involved overhauling, developing a new app and retooling traditional methods, such as direct mail, to be more cost effective.

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Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at two full-service, residential campuses located in southern Florida and mid-Michigan. Adult Degree Programs are available in seven states with many course delivery options including online. The DeVos Graduate School offers accelerated, evening and weekend programming in Michigan, Texas and Florida. The Alden B. Dow Center for Creativity and Enterprise provides system-wide expertise in family enterprise, entrepreneurship, creativity and innovation, and new business development. International education is offered through study abroad and in Program Centers in China (Changchun and Wuxi), Malaysia and Sri Lanka.