Tire Leadership 21 Education Program Officially Begins

Midland, MI -- On Sunday, April 13,  21 tire dealer professionals, members of the tire media and notable leaders in the tire dealer industry gathered on the campus of Northwood University to officially kick off the  inaugural class of “Tire Leadership 21.”

Tire Leadership 21 was specifically designed to develop the next generation of tire dealer managers and owners. During the two-week educational program, participants will be exposed to wide range of business, management and leadership topics that are critical to the success of future independent tire-dealer professionals. The program was created through a unique collaboration between the Center for Tire & Service Education (CTSE) and Northwood University, a fully accredited, private, non-profit business university that specializes in managerial and entrepreneurial education.

The program’s structure features a pair of one-week, on-campus sessions (participants attend both sessions). Session I is being held April 13-18 here at Northwood’s campus in Midland, Mich. Participants will reconvene Sept. 7-12 at Northwood’s campus in West Palm Beach, Fla. At the conclusion of Session II, participants will be required to complete an individual project that must deliver $25,000 in annual additional revenue or savings to their employers. Corporate sponsorship funding was provided courtesy of American Tire Distributors, Continental and Marangoni NA.

Academic support of the program comes from Northwood University and its University of the Aftermarket continuing education division. The University of the Aftermarket manages executive and continuing education programs targeted to the motor vehicle aftermarket. Northwood was founded in 1959 and grants bachelor’s (BBA) and master’s (MBA) degrees in a variety of business disciplines, including automotive aftermarket management. Although Tire Leadership 21 is a non-degree, continuing education program, it leverages Northwood’s extensive academic resources, including its world-class faculty and residential campuses.

Faculty for Tire Leadership 21 come from a combination of Northwood’s DeVos Graduate School of Management and subject-matter experts from within the tire and service industries. The program also includes a series of recognized tire industry to serve as guest speakers. For example, American Tire Distributors President Dan Brown served as the opening night speaker.

The program includes on a range of university-level tire dealer focused business, management and leadership subjects:

• Finance

• Accounting

• Business Strategy

• Management

• Corporate Vision

• Leadership

• Operations

• Industry Trends

• Marketing & Social Media

• Team & Corporate Culture

• The Customer Experience

• Critical Thinking

• Problem Resolution



The University of the Aftermarket provides business, management and leadership education to professionals in the motor vehicle aftermarket through on-line, custom, conference, and partnership educational opportunities. Through these programs, the University awards CEU credit that can be applied toward completion of the aftermarket’s Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) designations. The University of the Aftermarket is an educational alliance of the Automotive Aftermarket Industry Association, the Automotive Warehouse Distributors Association and the Automotive Aftermarket Suppliers Association and is an operating unit of Northwood University.


Northwood University is committed to the most personal attention to prepare students for success in their careers and in their communities; it promotes critical thinking skills, personal effectiveness, and the importance of ethics, individual freedom and responsibility.

Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at three full-service, residential campuses located in southern Florida, mid-Michigan and northern Texas. Adult Degree Programs are available in seven states with many course delivery options including online. The DeVos Graduate School offers accelerated, evening and weekend programming in Michigan, Texas and Florida. The Alden B. Dow Center for Creativity and Enterprise provides system-wide expertise in family enterprise, entrepreneurship, creativity and innovation, and new business development. International education is offered through study abroad and in Program Centers in China (Changchun and Wuxi), Malaysia and Sri Lanka.