Auto Show Panel to Focus on Paradigm Shifts within the Industry

Northwood University Florida’s Auto Show of the Palm Beaches panel discussion will feature three well known industry experts who will share their experiences while discussing current automotive marketing and management industry trends.

The event will be held Friday, February 21st from 1:30pm – 3:00pm at Northwood University Florida’s DeVos-Cook Academic Center Room 100. Dress is business casual.

Northwood University Florida Auto Show Hours:

  • Saturday, February 22nd 10am - 6pm
  • Sunday, February 23rd 11am - 5pm

For further information please call (561) 681-7972 or visit www.northwood.edu/pbautoshow

The panelists include:

Richard Earl

Automotive Historian

Curator, Automotive Hollywood: A Tribute to Harley Earl

Richard Earl is an automotive historian, professional speaker and curator of the photo exhibition Automotive Hollywood: A Tribute to Harley Earl. As the youngest grandson of Harley Earl, he has an intimate connection with one of America’s greatest 20th century innovators, Harley Earl, who revolutionized the auto industry with iconic business practices that helped shape capitalism as we know it.

Born in Detroit, Michigan, Richard Earl spent his twenties on Wall Street, and returned to the Motor City in 1985 following a visit to the General Motors (GM) Technical Center in Warren, Michigan. It was during this visit that he became smitten with the ultra-futuristic clay model prototype cars he saw.  They ignited within him a desire not just to learn more about his family’s auto legacy, but about the rise of the automobile design profession at large. Fifteen years of research and over one hundred first-person interviews later, he is today a leading expert in the field of American automotive history.

In 2002, Earl worked with General Motors and the advertising agency McCann Erickson to create a national campaign that used Harley Earl’s (name, likeness and image) story to provide inspiration and to illuminate GM’s pioneering roots. Directed by Tony Scott and featuring Tiger Woods as the modern-day spokesperson, this $200 million dollar commercial ad campaign enhanced the name value of Harley Earl and, in turn, the value of his creations. Soon thereafter, Earl helped Barrett-Jackson set a historic auction record of over $10 million dollars for three of Harley Earl’s Motoramic masterpieces.

Howard Polirer

Director, Industry Relations

AutoTrader.com

Howard Polirer brings more than 15 years of experience as a dynamic automotive sales educator to dealer audiences across the nation. As one of the nation's premier automotive educators, he has taught thousands of dealers about effective online innovation and Internet advertising at hundreds of conferences for national, state and local dealer associations. He also serves as a dealership consultant for over 25 major dealer groups across the United States.

Having previously owned his own automotive sales training and consulting company and served as Executive Vice President of an automotive training company serving automotive clients, original equipment manufacturers (OEM’s) and associations, Polirer has over 30 years of experience in the retail automotive business, and extensive dealership expertise. Having grown from a salesman at a Toyota dealership to sales manager and then to general manager for a Volkswagen, Subaru and Chevrolet dealership, he shares his extensive industry knowledge as a featured presenter at a variety of industry conventions and conferences.

Mr. Ken Czubay

Vice President, U.S. Marketing, Sales and Service Ford Division of the Ford Motor Company (Retired November 2013)

A 2011 Northwood University Outstanding Business Leader, Ken Czubay reported to Joe Hinrichs, president of the Americas, while serving as vice president of U.S. Marketing, Sales and Service at Ford Motor Company. Previously, he held the position of Ford Vice President of U.S. Sales and Marketing and was responsible for oversight of day-to-day sales and marketing of Ford, Lincoln and Mercury vehicles in the United States.

Czubay first joined Ford in 1970 as a financial analyst with Ford Motor Credit Company and went on to hold several positions for Ford Division and Lincoln Mercury Divisions.

In 1983, he joined Nissan North America in California, where he worked in sales and marketing until 1987, when he took a position as an executive with the Suburban Collection, a group of auto dealerships based in Troy, Michigan.

In 1990, Czubay joined Deerfield, Florida based JM Family Enterprises where he held various executive positions including President of Southeast Toyota Distributors LLC, the largest independent distributor of Toyota vehicles in the world and President of JM Lexus.

Born in Hamtramck, Michigan and raised in the Detroit area, Czubay graduated from Wayne State University in Detroit with a bachelor's degree in business administration. He and his wife, Jane, have two children. Ken is also a Northwood university Outstanding Business Leader.


ABOUT NORTHWOOD UNIVERSITY

Northwood University is committed to the most personal attention to prepare students for success in their careers and in their communities; it promotes critical thinking skills, personal effectiveness, and the importance of ethics, individual freedom and responsibility.

Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at three full-service, residential campuses located in southern Florida, mid-Michigan and northern Texas. Adult Degree Programs are available in seven states with many course delivery options including online. The DeVos Graduate School offers accelerated, evening and weekend programming in Michigan, Texas and Florida. The Alden B. Dow Center for Creativity and Enterprise provides system-wide expertise in family enterprise, entrepreneurship, creativity and innovation, and new business development. International education is offered through study abroad and in Program Centers in China (Changchun and Wuxi), Malaysia and Sri Lanka.