University of the Aftermarket's Aftermarket 101 Seminar Hosts 56 New Aftermarket Professionals

Professionals new to the motor vehicle aftermarket attended the University of the Aftermarket's Aftermarket 101 Seminar on May 29-30 at Federal-Mogul Corp.'s world headquarters in Southfield, Mich.

SOUTHFIELD, Mich. - Professionals new to the motor vehicle aftermarket attended the University of the Aftermarket's Aftermarket 101 Seminar on May 29-30 at Federal-Mogul Corp.'s world headquarters in Southfield, Mich.

The program's goal is to educate new aftermarket employees about the industry from a North American and global perspective, covering every level of the supply chain, from manufacturing through end-user issues. The class included nearly 60 aftermarket professionals representing warehouse distribution, program groups, publishing, association management and manufacturing.

"This annual seminar is an invaluable tool for organizations that want to help new employees better understand our complex industry," said Brian Cruickshank, MAAP, director of the University of the Aftermarket. "We cover the industry from top to bottom and participants left the program with a solid foundational understanding of the industry."

The day-and-a-half program included presentations on the structure of the aftermarket, aftermarket history, the state of the aftermarket, channels of distribution, service dealer issues, the global aftermarket and a class discussion on the image of the aftermarket among consumers. The program also included a field trip to Federated-member warehouse Motown Automotive Distributing Co. in Farmington Hills, MI. Presenters included Brian Cruickshank, University of the Aftermarket; Bob Egan, Federal Mogul; Rick Guirlinger, Bourke Services; Kathleen Schmatz, AAIA; Jim Dykstra, Dykstra's Auto Service; Matt Leuchtmann, Federal Mogul; and Motown staff.
For additional information regarding Aftermarket 101 and other University of the Aftermarket programs, visit or call 1-800-551-2882.

About the University of the Aftermarket

The University of the Aftermarket is an educational alliance of the Automotive Aftermarket Industry Association, the Automotive Warehouse Distributors Association and the Motor and Equipment Manufacturers Association and is an operating unit of Northwood University. The University of the Aftermarket provides business, management and leadership education to professionals in the motor vehicle aftermarket through on-line, custom, conference, and partnership educational opportunities. Through these programs, the University awards CEU credit that can be applied toward completion of the aftermarket's Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) designations.


Northwood University is committed to the most personal attention to prepare students for success in their careers and in their communities; it promotes critical thinking skills, personal effectiveness, and the importance of ethics, individual freedom and responsibility.

Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at three full-service, residential campuses located in southern Florida, mid-Michigan and northern Texas. Adult Degree Programs are available in seven states with many course delivery options including online. The DeVos Graduate School offers accelerated, evening and weekend programming in Michigan, Texas and Florida. The Alden B. Dow Center for Creativity and Enterprise provides system-wide expertise in family enterprise, entrepreneurship, creativity and innovation, and new business development. International education is offered through study abroad and in Program Centers in China (Changchun and Wuxi), Malaysia and Sri Lanka.