Fashion Marketing & Management

The Fashion Marketing & Management (FMM) degree focuses on the highly complex world of fashion marketing. Fashion courses include textiles, fashion promotions, history of costume, buying, theory and practice, and apparel analysis. The program includes a career-related externship.

We Know Style

Northwood University's bachelor's degree program in Fashion Marketing & Management provides students with a solid background in the fashion industry through traditional course work and realistic experiences. Our goal is to prepare confident, highly qualified men and women for entry-level management positions.

Through student led organizations and board positions, the FMM students dress our committees. Fashion chairs work with the Northwood University International Auto Show and produce an annual Fashion Show enjoyed by students and by the Midland community.

Northwood Style Show

The Northwood University Style Show is a dramatic and fascinating show and is one of the most anticipated fashion events in Mid-Michigan. A dynamic display of creativity and showmanship accent every detail of the nights events.

The show takes the effort of over 20 committee members approximately nine months to prepare for the event. Students from every major on campus participate and models have numbered from 45-70 in any given year. Our attendance has risen greatly over the years and we've experienced exponential growth.

This completely student-produced event is truly the highlight of the year for the Northwood students and will continue to provide an excellent "hands-on" learning opportunity for years to come.

Learn more about the Style Show!

Curriculum Guide

Contact Information

Ms. Jill Ouellette, Chair
989.837.4260
Office: Sloan 125