Marketing

Advertising & Marketing/Management BBA

The dual major in Advertising & Marketing/Management offers a unique perspective, providing Marketing's overview of research, promotions, pricing, product development, and sales, along with the specific purview of Advertising (creative or research teams and account management). All of this has the underpinning of a major in Management. This gives the graduate the skills necessary to direct, control, and supervise these functions.

Marketing/Management BBA

The dual major in Marketing/Management focuses on the various aspects of the marketing function, including business-to-business marketing, marketing research, and marketing management. Students develop a marketing plan as a capstone marketing project.

Marketing

Taught by professors with strong business marketing experience, students develop skills in marketing products and services. The dual Marketing/Management major focuses on several aspects of marketing including advertising management, industrial marketing, market management and market research. The study of marketing and management incorporates aspects of quantitative studies, as well as behavioral science. Students learn to view marketing in the firm and in the world of the consumer. The Marketing/Management major teaches students how to answer essential marketing questions. Students will learn how to answer the following questions:

• What products do consumers want?
• How much are they willing to pay for them?
• How does the company deliver the product to the public?