Fashion Marketing and Management

Fashion Marketing & Management/Management BBA

The dual major in Fashion Marketing & Management/Management focuses on the highly complex world of fashion marketing. Fashion courses include textiles, fashion promotions, history of costume, buying, theory and practice, and apparel analysis. The program includes a career-related externship.

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Northwood University's degree program in Fashion Marketing & Management provides students with a solid background in the fashion industry through traditional course work and realistic experiences. Our goal is to prepare confident, highly-qualified men and women for entry-level management positions.

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