Aftermarket Management

Aftermarket Management/Management (Dual Major) BBA

The Aftermarket Management/Management dual major focuses on the various aspects of the automotive aftermarket industry including the wholesale, retail, manufacturing, performance, and motor sports channels; as well as the development of an aftermarket business during the final term.

The Only University

Northwood is the only University that specifically prepares students for this 140 billion dollar industry. The degree in Aftermarket Management (sometimes referred to as automotive replacement) involves the manufacturing, distribution and sales of automotive parts, supplies, accessories, tools and shop equipment. Increasing demand for automotive parts insures the continued growth of this industry. Northwood develops the management skills in those who want to take advantage of the industry opportunities. The program exposes students to the range of issues faced by contemporary managers.

Our graduates occupy management positions in the automotive replacement parts industry including finance, advertising, sales, promotion, and inventory control.  Entry level positions include district manager, marketing representative, and management trainee.