Automotive Marketing/Management (Dual Major)

The dual bachelor's degree in Automotive Marketing/Management major focuses on the various aspects of the automotive marketing function including dealership advertising, finance and insurance, budgeting and forecasting, parts and service, and used car management. A computer simulation in which class members are challenged to rescue a troubled dealership is completed during the final term.

Experiential Learning At Its Best

Our Automotive Marketing students are driven by great opportunities to excel both in and out of the classroom. Students in the program earn internships with companies well known in the automotive industry - Mopar, Hendrick Motorsports, AskPatty, and many more. Our students intern at the renowned Detroit, Michigan, International Auto Show - if you're involved and motivated - you will succeed. With the countries largest outdoor auto show hosted on the Michigan campus and produced solely by Northwood students, the involvement opportunities are endless.

The Only Program Like It

In 1963, the National Automobile Dealers Association (N.A.D.A.) selected Northwood University as the college to develop the only collegiate degree program in Automotive Marketing. In active cooperation with automobile firms, Northwood continues to prepare students for interesting and challenging careers in all aspects of automobile distribution, sales, and service. Northwood University is dedicated to preparing students for careers in the 23,000 new car dealerships that emerge each year. In addition to approximately 700,000 auto dealership jobs, there are numerous positions in the distribution and marketing departments of auto manufacturers and distributors. With the recent addition of the Sloan Family Building for Aftermarket Studies, Northwood students and auto industry experts have the opportunity to learn in state-of-the-art facilities.

Curriculum Guide

Contact Information

Mr. Joe Lescota
989.837.4843
Office: NADA