Automotive Marketing & Management

The bachelor's degree in Automotive Marketing & Management focuses on the various aspects of the automotive marketing function including dealership advertising, finance and insurance, budgeting and forecasting, parts and service, and used car management. A computer simulation in which class members are challenged to rescue a troubled dealership is completed during the final semester.

Experiential Learning At Its Best

Our Automotive Marketing & Management students are driven by great opportunities to excel both in and out of the classroom. Students in the program earn internships with companies well known in the automotive industry - Mopar, Hendrick Motorsports, AskPatty, and many more. Our students intern at the renowned Detroit, Michigan, International Auto Show - if you're involved and motivated - you will succeed. With the country's largest outdoor auto show hosted on the Michigan Campus and produced solely by Northwood students, the involvement opportunities are endless.

The Only Program Like It

In 1963, the National Automobile Dealers Association (N.A.D.A.) selected Northwood University as the college to develop the only collegiate degree program in Automotive Marketing & Management. In active cooperation with automobile firms, Northwood continues to prepare students for interesting and challenging careers in all aspects of automobile distribution, sales, and service. Northwood University is dedicated to preparing students for careers in the 23,000 new car dealerships that emerge each year. In addition to approximately 700,000 auto dealership jobs, there are numerous positions in the distribution and marketing departments of auto manufacturers and distributors. With the recent addition of the Sloan Family Building for Aftermarket Studies, Northwood students and auto industry experts have the opportunity to learn in state-of-the-art facilities.

See Who's Talking About Us

Excerpt from a radio interview with Mr. Robert Lutz, vice chair General Motors, by Jeff Gilbert, WWJ 950 news reporter on October 2, 2009 at the VIP luncheon for the Northwood University International Auto Show.

JEFF GILBERT, WWJ, "These young people really are the people who are going to populate the industry in the future..."

BOB LUTZ, GM, "I am very encouraged by what I see. These are very active, intelligent, very dedicated, hard-working kids who know a surprising amount about the business. It's just wonderful to have this resource in Michigan near the domestic auto industry. If this university was having trouble finding students and was sparsely populated, then I would begin to worry. The enthusiasm and knowledge here is just tremendous."

Curriculum Guide

Contact Information

Professor Elgie Bright
Department Chair
989.837.4843
Office: NADA

Mr. Jeffrey Bennett
Director of Automotive Technology Management
989.837.4288
Office:  NADA