Advertising & Marketing
The Advertising & Marketing degree program offers a unique curriculum. The curriculum provides Marketing's overview of research, promotions, pricing, product development, and sales; along with the specific knowledge of Advertising (creative or research teams and/or account management) and provides the graduate with the skills necessary to direct, control, and supervise these functions.
Total Career Package
With an active student group working through the American Advertising Federation (AAF). Advertising & Marketing students gain real experience through real cases, scenarios, and competitions. Recent years produced top five finishes for the AAF student team at Northwood.
The AAF students earned a first place finish in District 6 in April 2009. More information to come from the National Competition in June. Read more about their win here. Being involved in AAF creates many opportunities for our students.
The Advertising curriculum covers the total career spectrum of advertising and creates professionals who are prepared for practical business. Northwood students are carefully trained as creative thinkers, analysts, and planners in advertising. Personally and professionally, students are guided toward productive work for advertisers, retailers, agencies, media sources, and production suppliers.
Media sales and media buying, art, photography, printing services, industrial marketing, and desktop publishing are among the subjects covered. Specialty courses include Copywriting, Layout and Production, and Advertising Principles. Courses in areas such as Law, Management, Accounting, Psychology, and Economics supplement the specialty courses.
Professor Jim Cleary
Office: Miner 14