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- Northwood's Stafford Memorial Dinner Planned as "The Golden Twenties"
- Northwood University's DeVos Graduate School of Management Announces First-of-its-Kind Aftermarket Executive MBA
- Northwood University's 26th Annual Cookie House Competition Entry Deadline December 1
- Northwood University's 45th Annual International Auto Show Has Record Attendance
- Mannequin Modeling Downtown Draws Crowd
Advertising & Marketing/Management (Dual Major)
The dual major in Advertising & Marketing/Management offers a unique curriculum. The curriculum provides Marketing's overview of research, promotions, pricing, product development, and sales; along with the specific knowledge of Advertising (creative or research teams and/or account management). The dual major's content reflects Management and provides the graduate with the skills necessary to direct, control, and supervise these functions.
Total Career Package
With an active student group working through the American Advertising Federation (AAF). Advertising/Marketing students gain real experience through real cases, scenarios, and competitions. Recent years produced top five finishes for the AAF student team at Northwood.
The Advertising curriculum covers the total career spectrum of advertising and creates professionals who are prepared for practical business. Northwood students are carefully trained as creative thinkers, analysts, and planners in advertising. Personally and professionally, students are guided toward productive work for advertisers, retailers, agencies, media sources, and production suppliers.
Media sales and media buying, art, photography, printing services, industrial marketing, and desktop publishing are among the subjects covered. Specialty courses include Copywriting, Layout and Production, and Advertising Principles. Courses in areas such as Law, Management, Accounting, Psychology, and Economics supplement the specialty courses.
Curriculum Guide
Contact Information
Mr. Jim Cleary
989.837.4318
Office: Miner 14
Church Family Administration Building
4000 Whiting Drive
Midland, MI 48640
Phone: 989.837.4494
Fax: 989.837.4111




