Advertising & Marketing/Management (Dual Major)

The dual major in Advertising & Marketing/Management offers a unique curriculum. The curriculum provides Marketing's overview of research, promotions, pricing, product development, and sales; along with the specific knowledge of Advertising (creative or research teams and/or account management). The dual major's content reflects Management and provides the graduate with the skills necessary to direct, control, and supervise these functions.

Total Career Package

With an active student group working through the American Advertising Federation (AAF). Advertising/Marketing students gain real experience through real cases, scenarios, and competitions. Recent years produced top five finishes for the AAF student team at Northwood.

The Advertising curriculum covers the total career spectrum of advertising and creates professionals who are prepared for practical business. Northwood students are carefully trained as creative thinkers, analysts, and planners in advertising. Personally and professionally, students are guided toward productive work for advertisers, retailers, agencies, media sources, and production suppliers.

Media sales and media buying, art, photography, printing services, industrial marketing, and desktop publishing are among the subjects covered. Specialty courses include Copywriting, Layout and Production, and Advertising Principles. Courses in areas such as Law, Management, Accounting, Psychology, and Economics supplement the specialty courses.

Curriculum Guide

Contact Information

Mr. Jim Cleary
989.837.4318
Office: Miner 14