Northwood University Fashion Students Tour the Dallas Market Center

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Industry Fieldtrip Helps to Extend the Classroom Discussion
Northwood’s Fashion students pose in The Grand Pavilion at the Trade Mart, featuring the largest indoor marketplace pond complete with live fish and palm trees

Northwood’s Fashion students pose in The Grand Pavilion at the Trade Mart, featuring the largest indoor marketplace pond complete with live fish and palm trees

March 7, 2013

CEDAR HILL – Oftentimes, the best way to learn about something is to go directly to the source. On February 21, Mat Dromey, Fashion Marketing professor, took the fashion students to tour the Dallas Market Center. The Dallas Market Center, the world’s greatest complete wholesale merchandise resource, welcomes over 200,000 buyers and host more than 50 tradeshows and special events annually. Founded in 1957 by real estate developer Trammell Crow, the marketplace brings together specialty and department store buyers, wholesalers, manufacturers, product designers, and interior design professionals from all 50 states and 78 countries.

Prof. Dromey believes that his fashion students need to experience the fashion industry first hand. Kourtni Smith, a sophomore marketing major with a concentration in fashion marketing & management, stated, “This tour was a great way for me to network with showroom managers and to learn more about the business side of the fashion industry.”

“The most exciting part about the fieldtrip was actually getting to view the showrooms and essentially get a feel of what the buyers and sellers put in and take out of each transaction,” stated, Victoria Chandler, a junior marketing major with a concentration in fashion marketing & management and president of the Fashion Group.

Prof. Dromey said, “The tour was time well spent. The Dallas Market Hall provided the students with an extent of our classroom discussions.”