June 7, 2013
MIDLAND, MI – Students in Northwood University’s American Marketing Association (AMA) were recognized for their effort in the AMASavesLives campaign. This project took place from fall 2012 through spring 2013. Northwood’s AMA chapter earned the “AMAzing Efforts to Save Lives and Promote Organ Donation Awareness” award and was also rewarded for the Fall Best Event.
This campaign is an event sponsored by the AMA collegiate chapters and Donate Life America organizations. The AMA seeks to be a catalyst for increasing awareness of the need for organ donation. Its goal is to inspire others to become registered organ donors and organ donor advocates through social media campaigns, event sponsorship, personal contacts and other viral communications. AMA chapters across the country competed in six categories: Best Video, Most Video Views, Most Videos Submitted, Most Facebook Posts, Most Impactful/Creative Events and Donor Registrations.
Dr. Nasim Hosein, Northwood University professor and AMA advisor, commented, “Northwood’s AMA students worked together as a team for a job well done. A special thank you is extended to the chapter president Allysha Najdowski, a senior from Manistee, and the vice president of community services and the AMASavesLives Campaign Ryan Mirto, a junior from Canfield, OH, for their enthusiasm and leadership throughout the campaign.”
AMA is a student-run nonprofit organization comprised of around 20 active members that works to promote the academic study and professional practice of marketing among Northwood University students. It provides a forum for students, field experts and community leaders to share their knowledge and creativity. AMA is one of the largest professional associations for marketers with 38,000 members worldwide.
ABOUT NORTHWOOD UNIVERSITY
Northwood University is committed to the most personal attention to prepare students for success in their careers and in their communities; it promotes critical thinking skills, personal effectiveness, and the importance of ethics, individual freedom and responsibility.
Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at three full-service, residential campuses located in southern Florida, mid-Michigan and northern Texas. Adult Degree Programs are available in eight states with many course delivery options including online. The DeVos Graduate School offers day, evening and weekend programming in Michigan, Texas and Florida. The Alden B. Dow Center for Creativity and Enterprise provides system-wide expertise in family enterprise, entrepreneurship, creativity and innovation, and new business development. International education is offered through study abroad and in Program Centers in Switzerland, China (Changchun and Wuxi), Malaysia and Sri Lanka.