Northwood Names Gagliardi Associate Vice President for Marketing, Communications and Public Relations

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Gagliardi is a 33-year veteran in corporate marketing and communications.
William Gagliardi

William Gagliardi

June 20, 2013

MIDLAND, MI – Northwood University appointed William Gagliardi as associate vice president of marketing, communications and public relations. A 33-year veteran in corporate marketing and communications, Gagliardi will oversee the development and execution of the University’s integrated marketing efforts including development of Northwood’s creative assets, media planning and placement.

According to Northwood University President & CEO Keith A. Pretty, the addition of Gagliardi comes at a key time in the business school’s history. “This is a very exciting time at Northwood with new degrees in the pipeline, a rise in student inquiries and new accreditations in the works,” stated Pretty. “Gagliardi’s corporate marketing and business development experience is a great fit, both for where we are today and where we are headed. We welcome his expertise in implementing our growth plan.”

Gagliardi served as director, branding and public affairs for Dow Kokam LLC, Lithium ion Advanced Energy Storage Systems in Midland, MI, from 2012 to 2013 where he led the development and execution of communication and public affairs strategies for the advanced energy storage solutions firm. From 2009 to 2012 he served dual principal roles. At IMPACC, LLC, Gagliardi directed issue management, public affairs and communications in a consulting capacity for a number of firms including the Great Lakes Loons, MidMichigan Medical Center, Dow Corning Healthcare and Big Brothers Big Sisters of Midland, Saginaw and Mt. Pleasant. As president of sales and administration for Green Panel, LLC, he directed solar energy turn-key operations solutions for companies such as Dow Corning, Hemlock Semiconductor and Oscar Larson.

From 1989 to 2009, Gagliardi held many positions with Dow Corning, including serving as manager of public affairs, where he oversaw the formation of the operating infrastructure and global public affairs strategies and initiatives for the $5 billion specialty chemical company. In addition to managing matters such as regulatory issues and risk assessment, Gagliardi directed a team of consultants charged with driving public policy and advancing relations with government agencies, trade associations and customers as part of Dow Corning’s advocacy efforts.

Gagliardi earned his Bachelor of Arts in Business Administration, with a minor in marketing and economics, from Alma College. He and his wife, Lori, reside in Midland. Their daughter Anna and son-in-law, Matt, reside in Chicago while their daughter Amy resides in Colorado Springs.


Northwood University is committed to the most personal attention to prepare students for success in their careers and in their communities; it promotes critical thinking skills, personal effectiveness, and the importance of ethics, individual freedom and responsibility.

Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at three full-service, residential campuses located in southern Florida, mid-Michigan and northern Texas. Adult Degree Programs are available in eight states with many course delivery options including online. The DeVos Graduate School offers day, evening and weekend programming in Michigan, Texas and Florida. The Alden B. Dow Center for Creativity and Enterprise provides system-wide expertise in family enterprise, entrepreneurship, creativity and innovation, and new business development. International education is offered through study abroad and in Program Centers in Switzerland, China (Changchun and Wuxi), Malaysia and Sri Lanka.