Brake for Yellow Service Campaign Debuts at Auto Show of the Palm Beaches
Northwood University students raise awareness to brake for yellow traffic lights in memory of fellow classmate.
February 27, 2013
Brake for Yellow, a public service campaign supporting safe driving, is bringing awareness to motorists throughout Palm Beach County of the dangers of speeding through yellow traffic signals. The Brake for Yellow campaign will officially launch on Saturday, March 2, 2013, at Northwood University Florida's Auto Show of the Palm Beaches.
The Brake for Yellow campaign was created by students of Northwood University who were inspired by former classmate Houston Lillo, a 22-year-old Northwood University student who was killed in a fatal auto accident last year. According to the vehicle homicide investigation report, as the traffic signal cycled to yellow, Lillo changed lanes to avoid cars slowing to stop at the intersection. Lillo was attempting to make it through the yellow traffic light when he was struck by an oncoming vehicle. The debut of the Brake for Yellow campaign comes almost a year to the date of the fatal auto accident involving Lillo.
On March 2nd and 3rd Northwood University students will be honoring their fallen classmate by participating in the Auto Show of the Palm Beaches to help spread awareness of the hazards of speeding up for yellow traffic lights. The campaign will have its first-ever booth at the auto show, sporting a bright yellow Porsche sponsored by Braman Motors and students will be available to answer questions about the campaign. Additionally, interactive games with auto show participants will be held and complimentary Brake for Yellow airbrush tattoos and lemon Italian Ices will be handed out for free to all auto show participants to debut the public service campaign and to generate awareness.
"The decision is not an uncommon one," said Garret Forrester, a Northwood University sophomore. "It is one we all make almost every day. However, on March 9, 2012, it was a decision that cost a fellow classmate his life. Our purpose is to bring awareness to the importance of stopping at a yellow light when possible."
The Lillo family supports the Brake for Yellow campaign.
Houston Lillo, 22, of Wellington, Fla., was a fun-loving typical college student before passing away in a fatal motorcycle accident on Friday, March 9, 2012. Houston graduated from Palm Beach Central High School in 2008 and was a senior at Northwood University, where he was a member on the men's varsity soccer team. Lillo was also an eight year member of the Wellington Soccer Club and a three year member of the Wellington Travel Baseball team. Lillo was survived by his parents, Karen and Peter Lillo; grandparents, Sylvia Reis and Isabel Lillo; aunt, Maria Crucilla and uncle, Andrew Lias.
A sponsor of the Brake for Yellow Campaign, Braman Motorcars of Palm Beach and Jupiter, Florida has been providing South Florida's leading luxury automotive experience for the past 30 years. Founded by Norman Braman in 1983, Braman Motorcars began as an authorized BMW and Rolls-Royce location in West Palm Beach, Florida. Since its inception Braman Motorcars has offered the area an unsurpassed luxury auto experience and with five luxury vehicle brands under its flagship – Audi, BMW, Bentley, Mini, Rolls-Royce and Porsche.