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Revival of Auto Sales Increases Demand for NU Graduates

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Some candidates earn six-figure salaries after only a few years.
Professor Tim Gilbert

Professor Tim Gilbert

June 15, 2012

As headlines focus on a struggling economy and record jobless figures, many dedicated professionals find themselves without employment. Fortunately that's not the case for several of Northwood University's Automotive Marketing and Automotive Aftermarket Management graduates.

"We have more companies coming to us looking for students to hire than we have students available to fill the jobs," said Tim Gilbert, Northwood Florida's Automotive Marketing professor in a recent interview with Sun-Sentinel reporter Rich Pollack. "My students have an automotive background, so companies find them desirable," he said.

With some of last year's graduates already earning close to six-figure salaries at large auto dealerships, Gilbert shared that several factors are contributing to the opportunities, including a revival of auto sales and dealership recruitment which is focused on pinpointing the managers of tomorrow. "They're now looking for career-oriented people," Gilbert told Pollack. "They're hoping to build a cadre of people they can place in positions throughout their organization."

The Northwood University Automotive Marketing & Management major focuses on the various aspects of the automotive marketing function including dealership advertising, finance and insurance, budgeting and forecasting, parts and service, and used car management. A computer simulation in which class members are challenged to rescue a troubled dealership is completed during the final term.

In 1963, the National Automobile Dealers Association (N.A.D.A.) selected Northwood University as the college to develop the only collegiate degree program in Automotive Marketing & Management. In active cooperation with automobile firms, Northwood continues to prepare students for interesting and challenging careers in all aspects of automobile distribution, sales, and service. Northwood University is dedicated to preparing students for careers in the 18,000 new car dealerships that emerge each year. In addition to approximately 550,000 auto dealership jobs, there are numerous positions in the distribution and marketing departments of auto manufacturers and distributors.