Northwood University Welcomes William Hammond as Director of Virtual Enrollment

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Hammond assumed his responsibilities at Northwood on November 19.

MIDLAND, MI – Northwood University recently named William G. Hammond as director of virtual enrollment. The director of virtual enrollment develops and implements online enrollment strategies while actively managing the virtual enrollment team. Virtual enrollment utilizes the various online tools Northwood University applies to attract new students for all programs. Hammond assumed his responsibilities at Northwood on November 19.

Hammond received a master of arts in business administration from Ottawa University in Phoenix, Arizona, and a bachelor of science and business from Bellevue University in Bellevue, Nebraska. He was recently the assistant vice president of enrollment for Ottawa University during which time Hammond also served as an online adjunct instructor. At Concordia University in Seward, Nebraska, he was the director of recruitment for adult education.

Brian E. Sandusky, vice president of enrollment management, states, “We are pleased that William Hammond has joined Northwood in his leadership role due to his considerable and successful adult online market experience at similar institutions and growing online programs. We are confident that he will lead our online programs to a higher level of student experience and enrollment that is in line with The Northwood Idea.”


Northwood University is committed to the most personal attention to prepare students for success in their careers and in their communities; it promotes critical thinking skills, personal effectiveness, and the importance of ethics, individual freedom and responsibility.

Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at three full-service, residential campuses located in southern Florida, mid-Michigan and northern Texas. Adult Degree Programs are available in eight states with many course delivery options including an online option. The DeVos Graduate School offers day, evening and weekend programming in Michigan, Texas, Florida and Switzerland. The Alden B. Dow Center for Creativity and Enterprise in Midland, Michigan, specializes in creative thinking and innovation development. International education is offered through study abroad and in Program Centers in Switzerland, China, Malaysia and Sri Lanka.