Northwood University Welcomes Elgie Bright as Chair of Automotive Marketing Program

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Northwood University recently announced the addition of Elgie Bright as assistant professor and chair of the automotive marketing program.
Elgie Bright

Elgie Bright

May 25, 2012

MIDLAND, MI – Northwood University recently announced the addition of Elgie Bright as assistant professor and chair of the automotive marketing program. He will assume this role due to the retirement of Joseph L. Lescota who held the position since 2000.

According to Academic Dean Dr. Lance Lewis, “I’m delighted to welcome Elgie Bright to Northwood University. His long experience in various aspects of the automotive industry and his passion for helping students learn will maintain the quality and excellence of our automotive programs that Professor Lescota has continued during his tenure.”

Elgie Bright earned a B.A. from Adrian College and his M.B.A. from Northwood University. He has over 20 years of experience in the automotive retail, original equipment manufacturer (OEM) and aftermarket industry. Bright possesses a strong background in management through optimizing key resources, cost controls and maximizing profitability working with retail outlets. Hehas been instrumental in increasing gross profit opportunities through innovative problem solving and program development.

Bright has held the position of field district sales manager for General Motors for the last 12 years with the responsibilities of implementing market plans for assigned areas and focusing on meeting all strategic growth initiatives. He also has experience as assistant manager for Art Moran Pontiac in Southfield where he acted as liaison between the fixed operations department and General Motors.

Bright is a member of Flushing Rotary, president of Flushing Church Trustee Board and vice chair of Leadership Genesee Community Foundation. He currently resides in Flushing.

For an interview on current industry topics, please contact John Young in public relations at 989.837.4423.


Northwood University is committed to the most personal attention to prepare students for success in their careers and in their communities; it promotes critical thinking skills, personal effectiveness, and the importance of ethics, individual freedom and responsibility.

Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at three full-service, residential campuses located in southern Florida, mid-Michigan and northern Texas. Adult Degree Programs are available in eight states with many course delivery options including an online option. The DeVos Graduate School offers day and evening programming in Michigan, Texas, Florida and Switzerland. The Alden B. Dow Center for Creativity and Enterprise in Midland, Michigan, specializes in creative thinking and innovation development. International education is offered through study abroad and in Program Centers in Switzerland, China, Malaysia and Sri Lanka.