MIDLAND, MI – In support of its mission to develop the future leaders of a global free-enterprise society, Northwood University has partnered with The Community House (TCH) in its effort to provide more ways to advance business professionals in the marketplace. TCH is hosting Birmingham’s first Business Symposium, “How to Work Smarter,” on Thursday, October 25, from 7:30 a.m.-1:30 p.m. at The Community House, 380 South Bates Street, Birmingham. Stephen Polk, president and CEO of R. L. Polk & Co., will serve as the event’s keynote speaker.
As a nonprofit, The Community House goal is to use the proceeds from the symposium to help fund three unique TCH programs for at-risk youth and children in need in Oakland and Wayne counties—iCount™ healthy lifestyle and nutrition program, 21st Century Leadership program and Classical Concerts for Children.
“This half-day conference is modeled off business symposiums I gave in California for many years that combined the successful formula of relevant business learning and structured networking with raising money for charity,” said Camille Jayne, president and CEO of TCH. “Attendees will learn what tools they need to ‘work smarter’ from key industry experts. We encourage everyone—whether you work as an employee in a department, head up a division, own a business, or are an advisor, sales or marketing person—to come to learn, meet others and help the children all in one morning!”
“We are excited to partner with TCH on a business symposium since entrepreneurs and business people are the heart of our future economy,” stated Keith A. Pretty, Northwood University president and CEO.
Every attendee will go to three moderated seminars with four expert panelists giving key tips and tools of how to “work smarter” in the following topic areas:
SEMINAR 1: SMART SALES & MARKETING
Moderated by Mary Ann Peters
- Adapting to Change–Coldwell Banker Weir Manuel
- Expanding Your Personal Brand–Get Ahead by Getting Known
- How to Differentiate Yourself–Northwestern Mutual
- Closing the Sale–Sandler Training
SEMINAR 2: EVERYTHING WIRELESS/INTERNET
Moderated by John Schamante
- Social Media/Blogging–The Rosh Group
- Mobile Apps–iPAL Media
- Blending Traditional & Digital Media–Comcast Spotlight
- Maximizing Websites–Synectics Media
SEMINAR 3: PLANNING FOR NOW & THE FUTURE
Moderated by Camille Jayne, president and CEO of The Community House
- Creating a Virtual Business–Decision Toolbox
- Managing Your Undercurrents–Stanislaw Consulting
- Hiring & Keeping Good Talent–Summit Search Solutions
- Basic Estate & Tax Planning–Plante Moran
Attendees will also hear remarks from Stephen Polk, president and CEO of R. L. Polk & Co., premier provider of automotive intelligence, marketing solutions and vehicle history information. Throughout his tenure, Polk has focused on preparing the company for success in the 21st century. He restructured the organization around customers’ needs and accelerated the development of new products and services, exiting non-core businesses, streamlining operations and sharpening the company’s focus—to be the number-one provider of information and marketing solutions for the automotive industry.
Attendance for the half-day symposium is $50 and includes structured business networking sessions at both breakfast and lunch with facilitated networking at each table, designed to make it comfortable for attendees to meet others while gaining some new business tools. Attendees will receive a binder filled with the panelists’ key concepts, recommended websites and books. The first 100 attendees to register will be entered for a chance to win a trip to London or Las Vegas.
For more information or to make a reservation for this event, contact The Community House at 248.644.5832 or www.tchsymposium.org.
ABOUT THE COMMUNITY HOUSE
The mission of The Community House, an independent, nonprofit organization established in 1923 and located in Birmingham, Michigan, is to strengthen communities by providing educational, cultural and wellness programs and scholarships to improve people’s personal and professional lives.
ABOUT NORTHWOOD UNIVERSITY
Northwood University is committed to the most personal attention to prepare students for success in their careers and in their communities; it promotes critical thinking skills, personal effectiveness, and the importance of ethics, individual freedom and responsibility.
Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at three full-service, residential campuses located in southern Florida, mid-Michigan and northern Texas. Adult Degree Programs are available in eight states with many course delivery options including an online option. The DeVos Graduate School offers day, evening and weekend programming in Michigan, Texas, Florida and Switzerland. The Alden B. Dow Center for Creativity and Enterprise in Midland, Michigan, specializes in creative thinking and innovation development. International education is offered through study abroad and in Program Centers in Switzerland, China, Malaysia and Sri Lanka.