Northwood Appoints Sandusky as Vice President of Enrollment Management

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Northwood University has appointed Dr. Brian E. Sandusky as vice president of enrollment management.
Dr. Brian E. Sandusky

Dr. Brian E. Sandusky

August 3, 2012

MIDLAND, MI – Northwood University has appointed Dr. Brian E. Sandusky as vice president of enrollment management. Dr. Keith A. Pretty, president and CEO, said, “Dr. Sandusky possesses excellent higher education experience, broad-based business development and corporate knowledge. We are looking forward to his expertise on the team implementing our growth plan.”

Dr. Sandusky served as vice president of Ottawa University in Ottawa, Kansas, for four years. Sandusky assumed his duties at this private, multi-campus nonprofit institution in 2008 during a difficult and challenging time. He led a significant change to the institutional enrollment model resulting in considerable new student growth that contributed to the most improved financial turnaround in the institution’s history. Revenues increased from $27 million in 2008 to $44 million in 2011; net tuition revenues improved 40% during this span. Most importantly, the student experience and outcomes improved noticeably as demonstrated in the front-end yield ratios, academic measures, student surveys and retention rates at both the freshman residential campus and in the adult centers throughout the United States and online. Sandusky has also led a new strategic unit titled Enterprise Division that serves nonprofit organizations and corporations in unique ways by partnering and listening to their needs. Services include executive consulting programs and developing customized learning initiatives to enhance clients’ organizational effectiveness and bottom line. He also served as associate professor with faculty status in the School of Business.

From 2005-2008, Sandusky served as vice president at Bellevue University in Nebraska where he led strategic initiatives and the Human Capital lab along with enrollment management. He was also an adjunct faculty member in the College of Professional Studies at the private, nonprofit, multi-campus institution. From 2003-2005, he was an executive consultant and co-principal of Enrollment Management Consultants in Denver. Prior to that, he was regional manager and senior national enrollment training manager for Alta Colleges based in Denver, Colorado.

Sandusky earned his doctor of philosophy in business administration from Northcentral University, his master of arts in organizational management from the University of Phoenix and his bachelor of business administration in marketing from Davenport University in Grand Rapids, Michigan. He is married to Jennifer and has two children, Addison and Jakob. Sandusky enjoys reading, teaching, golfing, bicycling and spending time with family and friends. He is a Grand Rapids, Michigan, native.

“Dr. Sandusky is passionate about traditional age students and adult learners and their needs in this challenging higher education environment. He enjoys working with corporate executives on developing customized learning programs to impact their bottom line organizational performance and is very excited to join the Northwood University staff and faculty in support of our mission,” states Dr. Pretty. “I believe his experiences in enrollment management and background in corporate development, along with his strong beliefs and alignment with the Northwood Idea, are a perfect match. I am looking forward to his help to strategically shape and grow the residential campuses and adult degree program in our quest of developing the future leaders of a global, free-enterprise society.”


Northwood University is committed to the most personal attention to prepare students for success in their careers and in their communities; it promotes critical thinking skills, personal effectiveness, and the importance of ethics, individual freedom and responsibility.

Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at three full-service, residential campuses located in southern Florida, mid-Michigan and northern Texas. Adult Degree Programs are available in eight states with many course delivery options including an online option. The DeVos Graduate School offers day and evening programming in Michigan, Texas, Florida and Switzerland. The Alden B. Dow Center for Creativity and Enterprise in Midland, Michigan, specializes in creative thinking and innovation development. International education is offered through study abroad and in Program Centers in Switzerland, China, Malaysia and Sri Lanka.