MIDLAND, MI – NADA University, the education and training arm of the National Automobile Dealers Association (NADA), has unveiled an all-new industry report covering car and truck dealership employee compensation, benefits, retention and turnover, and hours of operation and work schedules. The 2012 Dealership Workforce Study Industry Report was prepared by Northwood University which celebrates a 50-year partnership with NADA in providing automotive marketing and management education.
The new report presents an overall analysis of 2012 Dealership Workforce Study results with data for all regions of the U.S. The study, based on 350,000 payroll records submitted by nearly 2,500 dealerships, vastly improves and expands the former NADA biennial Compensation Study in a variety of ways, including: capturing enhanced and more timely data and trends on an annual basis; compiling data nationally, regionally and statewide; simplifying participation through a web-based portal; and offering separate individualized reports to participating dealerships so they can compare their numbers against data aggregated on a regional and national basis, as well as by state/metro area and franchise.
"This is the most comprehensive dealership workforce report ever produced in our industry,” said NADA Chairman Bill Underriner. “We appreciate the dealerships that participated and the invaluable support we received from the state and metro ATAE (Automotive Trade Association Executives).”
“The level of detail and planned annual updates will prove to be an indispensable resource to help dealers manage their workforce more effectively in a competitive marketplace,” Underriner added.
Among the key findings in the Industry Report, based on 2011 data:
The breakouts of nine U.S. regions also include a “happiness” index, produced by the Gallup organization, to help develop connections and draw conclusions relative to productivity and economic growth based on a variety of “well-being” factors in each region.
“This is a groundbreaking report packed with data and trends information that will give dealers a much clearer picture of how they stack up against their competition and the entire industry in terms of attracting and retaining top talent,” said Ted Kraybill, president and founder of DeltaTrends, which designed the Dealership Workforce Study, completed the data collection and produced the customized Basic and Enhanced Reports for participating dealerships.
A Northwood University team, led by Dr. Timothy Nash, Northwood David E. Fry Endowed professor and vice president of strategic and corporate alliances, analyzed national and regional data for the Industry Report. The project marks the 50th anniversary of NADA’s partnership with Northwood, which started in 1963 when the association selected Northwood to develop the only collegiate degree program in Automotive Marketing & Management. Today, the University remains the sole institution offering such a degree program focused on developing automotive professionals.
“We are proud to have partnered with NADA University on this vital project, which is so pivotal to the American economy and the thousands of entrepreneurs that lead the American retail automotive industry,” noted Keith Pretty, president and CEO of Northwood University.
The workforce study industry and individualized comparative reports are provided free of charge to dealerships participating in the data collection. Those interested in purchasing the 2012 Dealership Workforce Study Industry Report should contact NADA University Customer Service at 800.557.6232 or complete the form at nadauniversity.com/workforcestudy for more information.
The opportunity to participate in the 2013 study will open up to NADA and American Truck Dealer (ATD) member dealers in February, with a launch at the NADA Convention in Orlando, February 8-11, 2013. Details on this event will be available in January.
ABOUT NADA UNIVERSITY
NADA University equips dealers and their teams to get results–with the right knowledge, information, coaching and resources to develop both skills and confidence. Visit www.NADAUniversity.com for more details on these NADA University centers:
ACADEMY–Leadership development programs for current and future dealership operators and automotive entrepreneurs.
LEARNING HUB–Employee and manager training solutions–courses, classes, workshops and webinars–by leading automotive experts, with an all-new online platform enabling your staff to train at their convenience and pace.
20 GROUP–Consultant-led performance improvement fueled by a group of non-competing peers eager to share their experience and learn from yours.
RESOURCE TOOLBOX–Valuable member benefits, including Driven management guide publications, MarketINSIGHT mini-webinars, NADAPerks monthly tips and tools, and key market data–all complimentary resources you’ll find only in NADA University’s online library.
For more information on all of NADA University’s training and educational programs, visit: www.NADAUniversity.com or call 800.557-6232.
ABOUT NORTHWOOD UNIVERSITY
Northwood University is committed to the most personal attention to prepare students for success in their careers and in their communities; it promotes critical thinking skills, personal effectiveness, and the importance of ethics, individual freedom and responsibility.
Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at three full-service, residential campuses located in southern Florida, mid-Michigan and northern Texas. Adult Degree Programs are available in eight states with many course delivery options including an online option. The DeVos Graduate School offers day, evening and weekend programming in Michigan, Texas, Florida and Switzerland. The Alden B. Dow Center for Creativity and Enterprise provides system-wide expertise in family enterprise, entrepreneurship, creativity and innovation, and new business development. International education is offered through study abroad and in Program Centers in Switzerland, China, Malaysia and Sri Lanka.