Florida to Host Power Marketing Academy

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The creator of the McDonald's Happy Meal name and marketing strategy, Tom Feltenstein will offer a variety of insightful and thought provoking marketing messages.
Tom Feltenstein

Tom Feltenstein

October 12, 2012

Northwood University Florida faculty, staff, students and friends are gearing up to learn career transforming tips from Northwood University Florida 2009 Honorary Doctorate recipient Tom Feltenstein.

The Tom Feltenstein Power Marketing Academy will be held on October 30, 2012 from 1:00 - 4:00 pm at Northwood Florida's Turner Education Center Auditorium. The $175 per person event is free to Northwood University faculty, staff, students and friends. Those interested in attending should RSVP by calling (561) 650-1315 or e-mailing to reserve their spot as a guest of Northwood University Florida.

The creator of the McDonald's Happy Meal name and marketing strategy, Feltenstein's recognized for offering insightful and thought provoking marketing messages based on a variety of 'secret sauce' ingredients including but not limited to:

• Awesome hospitality is an experience that is random and unexpected and out of proportion to the circumstances. It creates positive, compelling word of mouth.
• Marketing is the message…human beings with heart and soul are the messengers
• Successful companies don't just change…they evolve.

Dr. Feltenstein is the CEO and co-founder of Power Marketing Academy and has served as a senior leader for the international, multi-billion dollar advertising agency, Bozell Advertising. He is a frequent guest on national television and is a widely published author.

A recipient of the Northwood University Florida 2009 honorary doctorate, Feltenstein is CEO and Founder of Power Marketing Academy. A visionary counselor to countless Fortune 500 companies and industry-leading organizations, Feltenstein is a widely published author who has written many books.