Alumnus Applies NU Experience Towards Promotion of Luxury Electric Ride

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The 2005 graduate serves as Brand Manager for North America's largest and most award-winning retailer of Aston Martin, Jaguar, Land Rover, Range Rover and Fisker.
Alumnus Ryan Moore is interviewed by David Weir for the South Florida Business Report.

Alumnus Ryan Moore is interviewed by David Weir for the South Florida Business Report.


July 27, 2012

As Brand Manager for Palm Beach Motor Cars Limited, alumnus Ryan Moore manages the sales, marketing, development and budgeting of the company's newest dealership, Fisker Palm Beach, which handles the sales and service of the new Fisker Karma electric luxury vehicle.

The 2005 graduate who serves as Brand Manager for North America's largest and most award-winning retailer of Aston Martin, Jaguar, Land Rover and Range Rover, recently sat down with David Weir, Executive Producer of the South Florida Business Report to share how car buyers are receiving the Fisker Karma.

"Our West Palm Beach operation is the third largest retail volume Fisker dealership in the world, so the luxury car market is quite healthy, and we're in the process of building a 4500 square foot showroom just for the Fisker brand which will be located next to our Aston Martin and Jaguar dealerships downtown," said the former NU Student Government President and Auto Show Executive Board Member of the model, which can be purchased for a mere 108k.

A plug-in hybrid luxury sports sedan produced by Fisker Automotive and manufactured at Valmet Automotive in Finland, the Fisker Karma is the first true electric luxury vehicle with extended range and the freedom to plug in or fill up. Offering a variety of environmental friendly luxuries, the Karma's uniquely refined interior wood trim is 100% sustainably sourced from Fallen, Sunken and Rescued Wood™ to ensure that no live growth is ever used. With the ability to toggle between the all-electric Stealth Mode or fuel assisted Sport Mode with the simple shift of the paddle, the Karma delivers high impact performance and a 300-mile total range while maintaining a low impact on the environment.

Fisker Automotive is an American car company, founded in 2007, committed to producing electric vehicles with extended range (EVer) that deliver uncompromised responsible luxury. The company is designing and developing the world's first line of premium electric plug-in hybrids representing the company's firm belief that environmentally conscious cars need not sacrifice passion, style, or performance.

The South Florida Business Report is the only show in South Florida devoted exclusively to the local business community delivering all the local business news from the lemonade stand to the boardroom. The show has produced over 23,000 local business stories and nearly 2,800 interviews with local business people. Hundreds of guests on the show have included Senator Phil Gramm, Senator Connie Mack, Steve Forbes and Wayne Huizenga. Entering its 26th year on the air, the South Florida Business Report is exclusive CBS 12 programming and the longest running independently produced local business news show in South Florida broadcasting history. Although the show is designed to reach a niche market, the program's Nielsen ratings over the years have remained consistently high.