University of the Aftermarket to Add Second Catalog Data Standards Seminar

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University of the Aftermarket to Add Second Catalog Data Standards Seminar

Two-day seminar to focus on technical details of ACES and PIES data management for Aftermarket Catalog Professionals

Midland – Because of strong industry interest, the University of the Aftermarket, in partnership with the Automotive Aftermarket Industry Association (AAIA) has added a second Aftermarket Data Standards seminar. This two-day program will be held June 11-12 in Troy, MI. Those on the wait-list will automatically be added to the class roster.

The program was developed for aftermarket catalog managers and product information professionals who would like to sharpen their knowledge and management of the industry data standards – ACES and PIES. Seminar topics will include:

. Building the Foundation – Managing Brand Identification, using AftermarketMatch.com and working with product-specific attributes
. Understanding how to get the most from the ACES and PIES documentation and rules
. Working with the Vehicle Configuration database and other components of the standards
. Understanding how to get the most value from the ACES Enhanced Standard website
. Using PIES to send packaging, pricing, interchange and other product information
. Understanding the best practices for product images and other digital assets
. Real-world application exercises and discussion of compliance with trading partner requirements

Instruction for this seminar will make extensive use of web-based content and live data exercises. Attendees are required to bring a laptop, tablet or other wireless Internet-capable device. All materials will be electronic and web exercises will have students taking the first steps towards standards compliance. Instruction will be by leaders of the AAIA Technology Standards Committee and principal architects of the industry standards.

The seminar has been specifically designed to satisfy the education requirement for the Automotive Catalog Professional (ACP) designation offered by the National Catalog Managers Association (NCMA) and the University of the Aftermarket. The ACP designation recognizes automotive content managers who have committed to continued education and professional development.

Registration details, as well as information on special hotel rates, are available at the University of the Aftermarket web site www.universityoftheaftermarket.com. Click "Course Calendar" and choose the June 11-12 Aftermarket Data Standards course. The registration fee is $595 for AAIA members and $695 for others.

About the University of the Aftermarket
The University of the Aftermarket is an educational alliance of the Automotive Aftermarket Industry Association, the Automotive Warehouse Distributors Association and the Motor & Equipment Manufacturers Association and is an operating unit of Northwood University. The University of the Aftermarket provides business, management and leadership education to professionals in the motor vehicle aftermarket through on-line, custom, conference, and partnership educational opportunities. Through these programs, the University awards CEU credit that can be applied toward completion of the aftermarket's Automotive Aftermarket Professional (AAP), Master Automotive Aftermarket Professional (MAAP) or Automotive Catalog Professional (ACP) designations.

About AAIA
AAIA is a Bethesda, MD-based association whose more than 23,000 members and affiliates manufacture, distribute and sell motor vehicle parts, accessories, service, tools, equipment, materials and supplies. Through its membership, AAIA represents more than 100,000 repair shops, parts stores and distribution outlets.

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