University of the Aftermarket to Present "Aftermarket 101" Program for New Aftermarket Employees

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University of the Aftermarket to Present "Aftermarket 101"
Program for New Aftermarket Employees

Annual program created for new aftermarket professionals in all market segments

Midland, MI – The University of the Aftermarket will present its "Aftermarket 101" program at Federal-Mogul headquarters in Southfield, Mich., May 29-30, 2013. The program is open to new employees in the automotive or heavy-duty aftermarket, and will provide a better understanding of the aftermarket, its structure and trends.

This annual program is offered in partnership with the Automotive Aftermarket Industry Association, and is specifically created to define and demystify the industry for new aftermarket hires. Typically, attendees have less than one year in the industry, and represent a diverse range of job functions and companies. During the day-and-a-half program, participants will be exposed to key information about the aftermarket, its history, scope, market channels, customers and trends.

Specific subjects include:
• Industry Basics, Channels and Terminology 
• History of the Aftermarket
• Current State of the Aftermarket
• The Global Aftermarket 
• Distribution: Structure and Trends 
• Service Dealer Challenges and Opportunities
• Macro Trends: The Big Picture  
• Field Trip to Visit a Two-Step WD
• Networking Opportunities

"Aftermarket 101 is an outstanding opportunity for new aftermarket professionals to get a solid background and thorough understanding of the industry," said University of the Aftermarket Director Brian Cruickshank. "Participants will learn from recognized industry experts, each with an average of 25 years of real-world aftermarket experience."

Registration is $650 for both days, and includes lunch and all materials. To register, visit, click "Course Calendar" and then choose the May 29-30 "Aftermarket 101" program, or call 800-551-2881. Special rates apply for companies sending more than three employees. Additionally, for those requiring travel to the event, special hotel rates have been negotiated near Federal Mogul. Contact the University of the Aftermarket for more details.

Participants will receive 1.2 credits toward completion of their Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) designations.


The University of the Aftermarket is an educational alliance of the Automotive Aftermarket Industry Association, the Automotive Warehouse Distributors Association and the Motor & Equipment Manufacturers Association and is an operating unit of Northwood University. The University of the Aftermarket provides business, management and leadership education to professionals in the motor vehicle aftermarket through on-line, custom, conference, and partnership educational opportunities. Through these programs, the University awards CEU credit that can be applied toward completion of the aftermarket's Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) designations.


Northwood University is committed to the most personal attention to prepare students for success in their careers and in their communities; it promotes critical thinking skills, personal effectiveness, and the importance of ethics, individual freedom and responsibility.

Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at three full-service, residential campuses located in southern Florida, mid-Michigan and northern Texas. Adult Degree Programs are available in eight states with many course delivery options including an online option. The DeVos Graduate School offers day, evening and weekend programming in Michigan, Texas and Florida. The Alden B. Dow Center for Creativity and Enterprise provides system-wide expertise in family enterprise, entrepreneurship, creativity and innovation, and new business development. International education is offered through study abroad and in Program Centers in Switzerland, China, Malaysia and Sri Lanka.