The event, designed to raise community awareness, is inspired by a former classmate.
Northwood University advertising and marketing students will highlight Brake for Yellow, a public service campaign supporting safe driving, to bring awareness to motorists throughout Palm Beach County relating to the dangers of speeding through yellow traffic signals.
The event will be held this Sunday, March 10th beginning at 1:30PM as part of City Place's Fun Fest, and include an interactive revised "Red Light – Green Light" game for kids which will emphasize the importance of braking for a yellow light.
Officially launched almost a year to the date of the traffic related death of Houston Lillo, a former classmate, the Brake for Yellow campaign was created by students of Northwood University who were inspired by Lillo, a 22-year-old Northwood University student. According to the vehicle homicide investigation report, as the traffic signal cycled to yellow, Lillo changed lanes to avoid cars slowing to stop at the intersection. Lillo was attempting to make it through the yellow traffic light when he was struck by an oncoming vehicle. The debut of Brake for Yellow campaign comes almost a year to the date of a fatal auto accident involving Lillo.
The campaign had its first-ever booth at the Northwood University Auto Show of the Palm Beaches sporting a bright yellow Porsche sponsored by Braman Motors and students answered questions about the campaign. Additionally, interactive games with auto show participants were held and complementary Break for Yellow airbrush tattoos and lemon Italian ices were handed out for free to all auto show participants to debut the public service campaign and generate awareness.
"The decision is not an uncommon one," said Garret Forrester, a Northwood University sophomore. "It is one we all make almost every day. However, on March 9, 2012, it was a decision that cost a fellow classmate his life. Our purpose is to bring awareness to the importance of stopping at a yellow light when possible."
The Lillo family supports the Brake for Yellow campaign.
Brahman Motorcars is a sponsor of the Brake for Yellow campaign.
About Houston Lillo
Houston Lillo, 22, of Wellington, Fla., was a fun-loving typical college student before passing away in a fatal motorcycle accident on Friday, March 9, 2012. Houston graduated from Palm Beach Central High School in 2008 and was a senior at Northwood University, where he was a member on the men's varsity soccer team. Lillo was also an eight year member of the Wellington Soccer Club and a three year member of the Wellington Travel Baseball team. Lillo was survived by his parents, Karen and Peter Lillo; grandparents, Sylvia Reis and Isabel Lillo; aunt, Maria Crucilla and uncle, Andrew Lias.
About Northwood University
Northwood University is committed to the most personal attention to prepare students for success in their careers and in their communities; it promotes critical thinking skills, personal effectiveness, and the importance of ethics, individual freedom and responsibility.
Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at three full-service, residential campuses located in southern Florida, mid-Michigan and northern Texas. Adult Degree Programs are available in eight states with many course delivery options including an online option. The DeVos Graduate School offers day, evening and weekend programming in Michigan, Texas and Florida. The Alden B. Dow Center for Creativity and Enterprise provides system-wide expertise in family enterprise, entrepreneurship, creativity and innovation, and new business development. International education is offered through study abroad and in Program Centers in Switzerland, China, Malaysia and Sri Lanka.
About Braman Motorcars – Palm Beach - Jupiter
For 30 years, Braman Motorcars has been providing South Florida's leading luxury automotive experience. Founded by Norman Braman in 1983, Braman Motorcars began as an authorized BMW and Rolls-Royce location in West Palm Beach, Florida. Since its inception Braman Motorcars has offered the area an unsurpassed luxury auto experience and with five luxury vehicle brands under its flagship – Audi, BMW, Bentley, Mini, Rolls-Royce and Porsche.