University of the Aftermarket Announces Next 'Heavy Duty Leadership' Class for 2013

Bookmark and Share

University of the Aftermarket Announces Next 'Heavy Duty Leadership' Class for 2013

Intensive Weeklong Experience Focuses on Strategic Leadership Skills for Heavy Duty Manufacturing, Distribution, Service and Fleet Professionals

Las Vegas – Leadership development and business succession planning are two major concerns for the commercial vehicle industry. To address these challenges, "Heavy Duty Leadership," the University of the Aftermarket's comprehensive leadership development program, will be offered again in 2013. The next class will be held July 21-26, 2013, on Northwood University's campus in Midland, Mich.

Heavy Duty Leadership is designed to foster the development of the next generation of heavy-duty parts distribution, manufacturing, service, association, and fleet management professionals. The program is open to any early- to mid-career management-track professional in the commercial vehicle industry.

The Heavy Duty Leadership program will be taught by industry leaders in collaboration with faculty at Northwood University's DeVos Graduate School of Management and the University of the Aftermarket. Areas of study will include:

Global competition in heavy-duty technology
Succession planning
OEM dealers as customers and competitors
Industry supply chain trends and challenges
Team management and development
Strategic management of internal assets
Developing your unique business strategy in multi-channel markets
Industry case studies
Mentoring and leadership
• Guest Speakers from the Commercial Vehicle Industry

The curriculum features an ideal blend of industry analysis, discussion and debate of new challenges and competitive strategies, individual skills training in team management, leadership roles, strategic thinking and planning, and more.

"Last year's inaugural class was a huge success," said Brian Cruickshank, director of the University of the Aftermarket. "Participants learned from experienced industry leaders on both the distribution and manufacturing sides of the industry. This was supplemented by instruction from our own faculty who teach business and leadership in our MBA program at Northwood's DeVos Graduate School of Management. I am excited about hosting another class."

"My experience attending Heavy Duty Leadership was an outstanding one," said HDMA's Jennifer Hjalmquist. "The opportunity to meet and interact with my peers from various segments of the heavy duty industry has increased my network of professional contacts. Additionally, learning and growing in a leadership capacity is important to the growth of our industry, and I am glad to be able to say I was in the inaugural class."

Program tuition ($2,995) includes all instruction, materials and meals. Affordable and convenient on-campus housing is available. Those who are interested in attending the program are encouraged to contact the University of the Aftermarket as early as possible, as class size is limited and last year's class was sold out early. Participants will receive 3.5 Continuing Education Units (CEUs) that can be applied toward industry education certificates.

For additional information and to register for the Heavy Duty Leadership program, please click on the "Course Calendar" link at or call 1-800-551-2882.


The University of the Aftermarket provides business, management and leadership education to professionals in the motor vehicle aftermarket through on-line, custom, conference, and partnership educational opportunities. Through these programs, the University awards CEU credit that can be applied toward completion of the aftermarket's Automotive Aftermarket Professional (AAP), Master Automotive Aftermarket Professional (MAAP) or other professional designations. The University of the Aftermarket is an educational alliance of the Automotive Aftermarket Industry Association, the Automotive Warehouse Distributors Association and the Motor & Equipment Manufacturers Association and is an operating unit of Northwood University.


Northwood University is committed to the most personal attention to prepare students for success in their careers and in their communities; it promotes critical thinking skills, personal effectiveness, and the importance of ethics, individual freedom and responsibility.

Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at three full-service, residential campuses located in southern Florida, mid-Michigan and northern Texas. Adult Degree Programs are available in eight states with many course delivery options including an online option. The DeVos Graduate School offers day, evening and weekend programming in Michigan, Texas, Florida and Switzerland. The Alden B. Dow Center for Creativity and Enterprise provides system-wide expertise in family enterprise, entrepreneurship, creativity and innovation, and new business development. International education is offered through study abroad and in Program Centers in Switzerland, China, Malaysia and Sri Lanka.

                                                                    . . . #