University of the Aftermarket: Inaugural Heavy Duty Leadership Conference is Officially Sold Out

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University of the Aftermarket: Inaugural Heavy Duty Leadership
Conference is Officially Sold Out

MIDLAND, Mich. – The inaugural Heavy Duty Leadership conference has officially sold out, signaling the increasing importance of university-level, industry-specific education for the motor vehicle aftermarket.

The program, which will host 24 heavy-duty professionals from across the heavy duty aftermarket, will be held next week (July 8-13) at the Sloan Family Building for Aftermarket Studies on the campus of Northwood University in Midland, MI. The class represents a diverse cross-section of the North American heavy-duty market, with professionals coming from US and Mexican manufacturing, warehouse distribution, logistics, association, OES and program group organizations.

"This is the very first leadership development program specific to the heavy-duty industry, and I am so very pleased that the heavy-duty market sees value in investing in its rising stars," said University of the Aftermarket Director Brian Cruickshank, MAAP. "The class is a balance of manufacturers and distributors, which will really make in-class discussions valuable."

Heavy Duty Leadership is an intense and intellectually challenging five-day residential executive and management development program designed for management-track heavy-duty professionals in all market segments. The program is led by top heavy-duty industry leaders who collaborate with faculty from Northwood University's DeVos Graduate School of Management and the University of the Aftermarket to create a unique partnership that addresses important leadership and market trend topics.

Graduates earn 3.5 continuing education units that can be applied toward their Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) designations. To learn more about Heavy Duty Leadership and other University of the Aftermarket programs, call 1-800-551-2882, visit


The University of the Aftermarket is an educational alliance of the Automotive Aftermarket Industry Association, the Automotive Warehouse Distributors Association and the Automotive Aftermarket Suppliers Association and is an operating unit of Northwood University. The University of the Aftermarket provides business, management and leadership education to professionals in the motor vehicle aftermarket through on-line, custom, conference, and partnership educational opportunities. Through these programs, the University awards CEU credit that can be applied toward completion of the aftermarket's Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) designations.


Northwood University is a private, nonprofit, accredited university specializing in managerial and entrepreneurial education offering four-year degrees in a variety of enterprise fields. The Richard DeVos Graduate School of Management's Full-time, Evening, and Switzerland MBA programs make Northwood's free market-based degree offerings in management and enterprise the most complete anywhere. The university emphasizes the importance of free enterprise and is dedicated to the preservation of the free market and the important relationship between business and the arts.

Northwood operates a residential campus in Michigan, Florida and Texas; University College outreach centers and locations in eight states in the U.S. including a Distance Education online program; and several international study programs abroad.

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