Northwood Students Work with Alden B. Dow Center for Creativity & Enterprise to Launch New Business

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Two Northwood University students active in Northwood's Alden B. Dow Center for Creativity & Enterprise (ABDCCE) launched GLAD¢OUNT$, a community discount card.

MIDLAND, MI – Two Northwood University students active in Northwood's Alden B. Dow Center for Creativity & Enterprise (ABDCCE) launched GLAD¢OUNT$, a community discount card, last week.

The "brain-child" of Bradley Gladstone, a junior from Commerce Township, and Kyle Johnson, a senior from Ferndale, the GLADOUNT$ consumer discount card features "members only" savings for consumers at Midland area retailers. The cards sell online for $15 and ship within 24-48 hours of ordering. Consumers can currently save at 20 Midland retailers and work to secure additional discount offerings are well under way.

"We are already negotiating with a number of businesses and we're confident that as more of them learn that this is a great way to drive business to their doors they'll get on board," Johnson explained.

Gladstone's and Johnson's business is one of many student-owned and student-managed businesses to incubate and launch under the direction and assistance of the ABDCCE at Northwood University. The mission of the center is to integrate creativity and free enterprise for the purpose of launching new inventions, innovations and business opportunities.

Consistent with the vision of both Northwood University and the ABDCCE, Gladstone and Johnson intend to achieve more than financial success. The entrepreneurs hope to "enliven community spirit" in the process of selling their offering.

"The marketplace is about much more than exchanging goods and services. It's about building relationships that will serve the community in other ways," stated Johnson. "We want Glad¢ount$ to bring people together, not only to save or earn more, but to build a stronger sense of community in the process," he continued.

Scott Robeson, Entrepreneur-in-Residence at Northwood University's ABDCCE and mentor to Gladstone and Johnson, says the pair is a great example of what happens when potential meets opportunity.

"Having started and run my own companies, I am very impressed with the thoroughness of their undertaking," stated Robeson. "Looking back, it would have been a real help to me and many others I know to be able to call on a program like the ABDCCE. I am happy that we were able to help Brad and Kyle to get to this point. They are poised to do very well," he said.


Northwood University is committed to the most personal attention to prepare students for success in their careers and in their communities; it promotes critical thinking skills, personal effectiveness, and the importance of ethics, individual freedom and responsibility.

Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at three full-service, residential campuses located in southern Florida, mid-Michigan and northern Texas. Adult Degree Programs are available in eight states with many course delivery options including an online option. The DeVos Graduate School offers full-time, evening and industry specific master's degree programs for entrepreneurs and executives in Michigan, Texas, Florida and Switzerland. The Alden B. Dow Center for Creativity & Enterprise in Midland, Michigan, specializes in creative thinking and innovation development. International education is offered through study abroad and in Program Centers in Switzerland, China, Malaysia and Sri Lanka. Northwood University also operates the Margaret Chase Smith Library in Maine.