The Marketing major focuses on the various aspects of the marketing function, including business-to-business marketing, marketing research, integrated marketing, and marketing management. Students develop a marketing plan as a capstone marketing project.
It's a great time to be in Marketing
With the right mix of business classes and marketing classes, our graduates learn the nuances of the Marketing business. Students immerse themselves in internships, on-campus opportunities, and build a resume before they graduate. The possibilities are extensive for students who push themselves to excel.
Taught by professors with strong business marketing experience, students develop skills in marketing products and services, copywriting, and creative team roles. The dual Marketing major focuses on several aspects of marketing including advertising management, industrial marketing, market management and market research. The study of marketing and management incorporates aspects of quantitative studies, as well as behavioral science. Students learn to view marketing in the firm and in the world of the consumer.