Automotive Marketing & Management
The Automotive Marketing & Management major focuses on the various aspects of the automotive marketing function including dealership advertising, finance and insurance, budgeting and forecasting, parts and service, and used car management. A computer simulation in which class members are challenged to rescue a troubled dealership is completed during the final term.
The Only Program Like It
In 1963, the National Automobile Dealers Association (N.A.D.A.) selected Northwood University as the college to develop the only collegiate degree program in Automotive Marketing & Management. In active cooperation with automobile firms, Northwood continues to prepare students for interesting and challenging careers in all aspects of automobile distribution, sales, and service. Northwood University is dedicated to preparing students for careers in the 18,000 new car dealerships that emerge each year. In addition to approximately 550,000 auto dealership jobs, there are numerous positions in the distribution and marketing departments of auto manufacturers and distributors.
Mr. Tim Gilbert