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Automotive Marketing Certificate

Northwood University's Automotive Marketing & Management department designs and delivers educational programs to enhance professionalism and produce a more profitable dealership. Courses are taught by faculty who have extensive industry experience and are current to the latest automotive research and trends. Courses are designed and delivered to meet specific client needs. Courses can be delivered at Northwood campuses and Program Centers across the country.

Automotive Marketing Certificate

The Northwood University Automotive Marketing and Management certificate programs are designed to deliver role-based education for aspiring new and experienced automotive retail dealership employees.

Training Tracts

The Training Tract consists of four program modules and is designed for many of the dealership operational roles. Modules are delivered via the Internet over a 12 week session. The modules require learners to devote approximately one to three hours per week to successfully complete each module.

Content includes information pertaining to job role responsibilities and accountability requirements; departmental relationships to dealership success; procedural instructions for performing key departmental and job functions; goal and objective setting, and fundamental principles of management, marketing and selling.

Each module pertains to various roles within the dealership organization.

The tuition rate is $595.00 per module.  Enrollees receive 1.25 CEU credits per module upon successful completion.

Employee and Employer Benefits

• Immediate Application – Courses provide learning that the employee can immediately use.
• Flexible – Internet course delivery removes time and place barriers to learning.
• CEU Credit – Receive CEU credit and Northwood academic credit toward a degree in Automotive Marketing and Management.
• Faculty Interaction – Northwood’s Automotive faculty interact with students over three different weeks during the course.
• Helpdesk – 24/7 technical helpdesk available to assist with technical difficulties.
• Online Orientation – Familiarizes the learner with the online course system operations and computer requirements.

Registration Information

To enroll in one, two, three or all four modules, contact Northwood's Executive and Continuing Education department at 1.800.684.2786 or 1.989.837.4323 by phone or send an email to Email.

You will be provided with a registration form, which when completed and returned with payment, will prompt your enrollment in our online orientation course and then the module(s) of your choice when the next term begins.
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Automotive Programs

Northwood University has specific programs available to students who are interested in the automotive dealership field.

• Financial Statement Analysis And Corrective Actions
• Dealership Management Series
• Financial Services
• Parts Management
• Service Management
• Dealership Accounting
• Used Vehicle Management
• Business Planning
• Critical Thinking For Profit Center Managers
• Successorship Planning

Financial Statement Analysis and Corrective Actions

Learn how to use the financial statements as a management tool. Determine how to take corrective action to improve dealership performance. The course is designed for Dealer Principals, General Managers, Business Managers, Bankers and Manufacturer's committed to assisting their Dealers.

Dealership Management Series

A series of five courses designed to provide the dealer a better understanding of dealership operations. Courses can be delivered over four consecutive days or as individual topic sessions.

Management Techniques

The course includes three components including Managing Human Resources, Merchandising Revisited, and Financial Management and Business Planning.

Financial Services

Designed for Business Office management, the course highlights how to make financial services a positive customer service center to further promote the dealership.

Parts Management

Designed to highlight both the retail and wholesale markets and how to turn your Parts department into a Profit Center.

Service Management

Highlights the importance of the Service Department, not only as a profit-generating department, but also as the primary customer satisfaction center that leads to repeat sales.

Dealership Accounting

Designed to teach how to track transactions through the system and how each department's activity impacts the overall financial stability of the dealership.

Used Vehicle Management

Highlights the vital role a successful used vehicle operation plays in the profitability of a dealership. Key elements include inventory planning and control and an integrated merchandising plan.

Business Planning

Learn to set objective budgets for all departments including establishing expense budgets to support activity required to reach objectives. Highlights profit allocation and management.

Critical Thinking for Profit Center Managers

Highlights how to develop, recognize and properly use information in the decision-making process.

Successorship Planning

Learn how to prepare the next generation to carry on a dealership's goals and vision for the future.

Northwood's Automotive Marketing Consulting

We offer mentoring to help prepare employee(s) for management positions. Consulting services include long term coaching where details are defined in a planning session and are designed to meet your specific dealership needs.

Contact Information

Contact us to learn how Northwood's Executive and Continuing Education program can enhance your personal performance and your company's productivity.

Northwood University
Executive & Continuing Education
4000 Whiting Drive
Midland, MI 48640
Phone: 1.989.837.4323 or 1.800.684.2786
Fax: 1.989.837.4439
Email: Email