The Northwood University Automotive Marketing and Management certificate programs are designed to deliver role-based education for aspiring new and experienced automotive retail dealership employees.

Training Tracts

The Training Tract consists of four program modules and is designed for many of the dealership operational roles. Modules are delivered via the Internet over a 12 week session. The modules require learners to devote approximately one to three hours per week to successfully complete each module.

Content includes information pertaining to job role responsibilities and accountability requirements; departmental relationships to dealership success; procedural instructions for performing key departmental and job functions; goal and objective setting, and fundamental principles of management, marketing and selling.

Each module pertains to various roles within the dealership organization.

Module 1 - Parts

• Parts Manager
• Parts Inventory Clerk
• Counterperson Retail
• Counterperson
• Wholesale

Module 2 - Service

• Service Manager
• Service Advisor
• Warranty Administrator
• Dispatcher

Module 3 - Sales

• Sales Manager
• New/Used Car Sales Manager
• New/Used Salesperson
• F and I Manager

Module 4 - Dealership Financial Analysis

• General Manager
• Controller/Office Manager
• AR and AP Posting Clerks
• New/Used Vehicle Posting Clerk

The tuition rate is $595.00 per module.  Enrollees receive 1.25 CEU credits per module upon successful completion.

Employee and Employer Benefits

• Immediate Application – Courses provide learning that the employee can immediately use.
• Flexible – Internet course delivery removes time and place barriers to learning.
• CEU Credit – Receive CEU credit and Northwood academic credit toward a degree in Automotive Marketing and Management.
• Faculty Interaction – Northwood’s Automotive faculty interact with students over three different weeks during the course.
• Helpdesk – 24/7 technical helpdesk available to assist with technical difficulties.
• Online Orientation – Familiarizes the learner with the online course system operations and computer requirements.

Registration Information

To enroll in one, two, three or all four modules, contact Northwood's Executive and Continuing Education department at 1.800.684.2786 or 1.989.837.4323 by phone or send an email to uccontinuinged@northwood.edu.

You will be provided with a registration form, which when completed and returned with payment, will prompt your enrollment in our online orientation course and then the module(s) of your choice when the next term begins.