Innovation Marketing & Management

About the program

The Innovation Marketing and Management (IMM) Major gives students the necessary tools to start up a new company or new division for new products/services in a large corporation. Furthermore, this program provides a strong background in marketing and management, which allows our graduates to be dynamic and competent leaders in the world of business. Students get involved in developing a business idea and compete for funding in the first semester of their freshman year. Later on, students have the opportunity to attend an international class for three weeks in Italy.

Why Northwood

Northwood is one of the few universities in the country providing a program like our Innovation Marketing and Management program. We train business students to become leaders of a startup company. Many other universities are training scientists and engineers to start their companies. We are focusing on providing our students with strong business training.

Your future career

The career opportunities with this major are numerous. Graduates can start a new company at a great rate of success or can find employment with established corporations interested in expanding business directions with new products or services. In addition, our graduates can play a critical role in venture capital or investing companies.